$55,000-$65,000/year
What you'll do:
- Develop and implement a content strategy to effectively communicate the school's mission, achievements, and events for local marketing (digital and print).
- Manage and curate content for various social media platforms, ensuring consistency with the school's brand and tone.
- Monitor social media trends and engagement metrics to optimize content performance.
- Manage content calendar for New Yorks campus.
- Manage an intern on New York’s campus to help curate content for Instagram, TikTok, and various other channels.
- Manage content and messaging for our student alumni and ambassador programs for EF Academy’s New York campus in collaboration with marketing specialists in Pasadena and Oxford.
- Curate and manage content to keep alumni engaged with each other and our campus.
- Capture high-quality photographs that showcase the vibrancy of school life, events, and achievements.
- Curate and organize a visual library for use in various marketing materials and communication channels.
- Collaborate with school staff to ensure visual content aligns with messaging and branding guidelines.
- Manage photographers and social media intern for visual content creation
- Plan, create, and execute email campaigns to communicate important information, updates, and events to students, parents, and the community.
- Maintain and update the school's website content to ensure accurate and current information for the US market.
- Collaborate with web developers to implement improvements and enhancements to the website.
- Work closely with cross-functional teams, including admissions, academic departments, and event coordinators, to gather information and create compelling content.
- Manage asset creation and collaboration with various stakeholders across 17 markets where we advertise
- Collaborate with external vendors and partners to execute marketing initiatives.
- Collaborating with senior leadership for visualization, branding, and editing of major documents or landing pages.
- Own and manage the creation of promotional materials for students, staff, faculty, off-campus marketing events and on-campus admissions events to ensure consistent brand representation.
- Manage and curate “about EF Academy” on social media channels
- Work with marketing team to ensure our content on various branded portals including Boarding School Review, Niche, and is more aligned.
Who you are:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in developing and implementing successful content and social media strategies.
- 2-4 years of experience in a marketing or communications position.
- Strong photography skills and experience with photo editing software.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools, email marketing platforms, and website content management systems.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong organizational and project management skills.
- Knowledge of the education sector and familiarity with high school environments is a plus.
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts.
- Four weeks paid vacation your first year and nine paid holidays.
- 25% company match on your 401(k).
- Paid international travel.
- Excellent medical, dental, and vision coverage, along with life and disability insurance.
- Wellness benefits and a yearly fitness reimbursement.
- EF program discounts including travel, language schools, childcare, and more.
- Dependent care, healthcare, and commuter flexible spending accounts (FSAs).
- Discounts at local venues and businesses.
About EF Education First: