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Form of work
Are you passionate about the intersection of marketing and data analysis? Are you driven by the desire to unlock insights that can shape effective marketing campaigns and drive business growth? American National is seeking a talented and dedicated Marketing Analyst to join our dynamic team. In this role, you will be responsible for utilizing data-driven methodologies to help create, optimize, and measure marketing campaigns and overall business Key Performance Indicators (KPIs). Please note this is an in-office position in Springfield, Missouri.
What Will You Do?
- Creates audiences for advertising campaigns, based upon detailed requirements created by market managers and other key campaign stakeholders.
- Prepares and participates in data hygiene and quality assurance exercises.
- Implements and maintains marketing automations related to lead management and campaign deployment.
- Monitors performance of marketing programs, platforms, campaigns and KPI's. Participates in projects to influence those results.
- Maintains a detailed understanding of marketing principles, platforms, data structures and services to become a reliable resource for the organization.
- Collaborates across the organization to find opportunities to leverage data to improve operations, campaign performance and increase agent success.
- Partner closely with Business Intelligence and Data Governance associates to communicate complex data needs and projects to address business requirements and opportunities.
- Creates ad hoc reports to support the business.
- Makes recommendations for campaigns and updated business processes based upon findings within data.
- Works to continually optimize internal processes to achieve operational excellence.
Qualifications
- Bachelor's degree in marketing, statistics, machine learning, analytics, or related field.
- 5-7 years' experience
- Proficient in MS Excel
- Intermediate knowledge of visualization tools such as Power BI or Datorama.
- Experience building email marketing programs and deploying journeys in Salesforce Marketing Cloud.
American National offers eligible employees and their families medical, dental, vision, and basic life insurance. Employees are able to enroll in our company's 401k plan. Employees also receive annually a bank of paid time off and paid holidays. We aspire to see people for what they bring to our corporate culture by supporting an inclusive work environment, including an emphasis on a healthy work-life balance, development opportunities, and a casual dress code.
American National is an established, stable, and successful multi-line insurance corporation that has provided financial strength and a sense of security to employees, customers and business partners since 1905. With focus on our organization's values and cultural richness: Financial Strength, Integrity, Respect, Service and Teamwork (FIRST) and Agility, Collaboration, and Engagement (ACE) we continue to pursue our vision to be a leading provider of financial products and services for current and future generations.
Hiring Practices
The preceding job posting was designed to indicate the general nature and level of work performed by employees assigned to this position. It is not intended to be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with the job qualifications, we still encourage you to apply. You may be just the right candidate for this position or other opportunities at American National.
American National's recruitment policies help us place individuals in a timely and efficient manner. Only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application(s) by logging into our Career Portal. Learn more about our company, by following us on social media: LinkedIn, Facebook, Instagram
American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
