Senior Marketing Data Analyst

About Us
Ameren is a leader in the energy industry, and our transformation toward more clean, renewable energy is also transforming other industries and infrastructure in our communities. As a regional company serving local customers, we not only serve our a part of them. This isn't just a job. At Ameren, we invest in you, so you can power the quality of life you want.
Diversity, Equity & Inclusion is one of the core values that guides us in everything we do. We are committed to building a skilled and diverse workforce that brings diverse perspectives to every area of our business.
Our benefits include:

• Medical coverage on date of hire
• 100% employer paid cash balance pension plan
• 401(k) with company match fully vested on date of hire
• Minimum of 15 days paid vacation and 12 paid holidays
• Paid parental leave and family caregiver leave

About Ameren Services (B&CS)
Ameren Services provides administrative support and services to Ameren Corporation and its operating companies, subsidiaries and affiliates. Ameren Services includes a wide range of skill sets and roles, from finance and legal experts to digital and cyber specialists, plus those charged with ensuring environmental compliance and operational safety. Together, we help execute a strategy that enables Ameren to deliver superior long-term value to customers, shareholders and the environment.
About The Position
The Sr Marketing Data Analyst is:

• Responsible for integrating data from our various marketing campaigns, formatting the data into an easy-to-analyze visual format, working independently to uncover insights, and communicating those insights and recommendations to communications strategists, business partners and leaders.
• Works independently to design and develop methods, processes, and systems to consolidate and analyze marketing automation and lead generation data to generate actionable insights.
• Works independently to solve complex business problems using data analysis.

Key responsibilities include:

• Collaborate with communications strategists and/or other stakeholders to identify and document data requirements and measurement strategies based on campaign goals and objectives prior to the launch of marketing and/or communications campaigns.
• Pull marketing engagement data from various platforms to integrate, analyze and interpret results for marketing tactics or channels associated with a campaign, including web, email, paid advertising (e.g., digital display ads, CTV, streaming radio, and paid search), direct mail, energy statement messaging, YouTube and social media.
• Automate and visualize the data, leveraging tools like Looker Studio or Power BI to provide a holistic picture of campaign performance and provide recommendations for optimizations.
• Review all the variables that impact our marketing and campaign results, including creative, copy, CTAs, targeting, timing and distribution channels, to identify and draw conclusions regarding performance, trends and insights.
• Make ongoing and real-time data-driven recommendations and identify opportunities for optimizations and A/B or multivariate tests.
• Create easy-to-understand reports and templates that effectively display key data points and tell a story in PowerPoint or via a visualization tool for working teams, marketing and leadership teams.
• Independently and effectively work and communicate with communications strategists and leadership to deliver or present customer and campaign insights and optimizations.
• Partner effectively with other departments to fully define analytics requirements, provide engineering, data validations and modeling.
• Develop innovative and efficient solutions for leveraging APIs for data integration, processing and automation and assist in the ongoing maintenance of reporting and analytics applications.
• Mentor and provide ongoing support for less experienced team members.
• Other duties as assigned.

Qualifications

• Bachelor's degree required, preferably in mathematics, statistics, computer science, marketing, or business.
• 5+ years of relevant experience
• Master's and/or Ph.D. in a technical discipline e.g., engineering, mathematics, statistics, finance/economics, etc.) may replace a maximum of 2 years of experience.

*Career path level depends on applicant experience and credentials
In addition to the above qualifications, the successful candidate will demonstrate:

• Strong knowledge of data visualization and relational databases.
• Strong knowledge of marketing platforms including marketing automation software (e.g., Salesforce Marketing Cloud or HubSpot), website analytics and tagging systems (e.g., GA4, GTM and Big Query), digital marketing platforms (e.g., Google AdWords, Campaign Manager 360 and AWS Pinpoint), social media platforms (e.g., Sprinklr, Facebook, Twitter and LinkedIn) and visualization tools (e.g., Looker Studio, Power BI etc.).
• Writing queries (SQL), and programming (R, Python, VBA, or SAS) is not required but would be a plus.
• Strong analytical skills to address business problems.
• Strong knowledge with Microsoft Office Products - specifically Microsoft Excel.
• Ability to manage multiple priorities and to clarify priorities, scope and requirement in ambiguous situations.

Additional Information
Ameren's selection process includes a series of interviews and may include a leadership assessment process. Specific details will be provided to qualified candidates.
If end date is listed, the posting will come down at 12:00 am on that date:
Tuesday December 19, 2023
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, disability, genetic information, military service or status, pregnancy, marital status, sexual orientation, gender identity or expression, or any other class, trait, or status protected by law.