Marketing Analyst - Ii

Summary:
Programmatic strategist for the Home team. Strategist is responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. Candidate oversees cross-channel media planning on programmatic platforms across select units within Client's Consumer Group. They have expert knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies. Additionally, you will support partner product teams on their roadmap to drive transformation and differentiation for our media technology in a highly competitive landscape.
Responsibilities:

• Developing and executing bold, innovative campaign strategies and plans in conjunction with Client's’s marketing team.
• Partnering with partners on driving their product roadmaps and expanding their programmatic capabilities into the broader marketplace.
• Partnering closely with other media leaders (Consumer, Brand, Search, Social, and Analytics) to support the execution of strategies
• Supporting efforts across partner units within Client's (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
• Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.

Must Have Skills:

• Bachelor’s degree or four or more years of work experience.
• Four or more years of relevant work experience.
• Marketer/agency/consultative services experience in programmatic media strategy & investment.
• Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
• Experience with primary buying platforms & formats (Google, Client AAP, Yahoo, Trade Desk).

Desired Skills:

• A degree in marketing or related field.
• Six or more years of relevant work experience in programmatic media.
• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
• Experience in data-driven targeting and reach strategy.
• Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.

Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.