Job Description
ATK’s Product Managers are responsible for all aspects of going to market with their assigned products.
Responsibilities include managing the products throughout the product lifecycle, gathering and prioritizing product and customer requirements, working closely with engineering to produce saleable products, and conducting market research. Also includes working with sales, marketing, pricing, and support teams to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product revenue meet or exceeds the company’s overall budgets.
Product Manager Job Duties:
- Determines customers’ needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
- Assesses market competition by comparing the company’s product to competitors’ products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with sales VP to develop product sales strategies.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Completes operational requirements by training and working with outside salespeople to promote sales
*The existence of criminal conviction(s) does not constitute an automatic bar to employment.