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SalaryNPCA POSITION DESCRIPTION
Date: March 11, 2024Position Title:Manager, Strategic Partnerships & Marketing
Grade:MJob Status:FTFLSA:Exempt Salary Range: $65,000-75,000
Department:CommunicationsLocation: Remote
Immediate Supervisor:Alana Garibaldi, Manager, Strategic Partnerships & Marketing
Manager’s Supervisor:Casey Pola, Senior Director, Strategic Partnerships & Marketing
Incumbent / New Position:Incumbent Position
Primary Purpose of the Position:
As part of NPCA’s growing Strategic Partnerships program, this role connects top national corporations and brands across several industries with national park protection. NPCA works with its partners to support sustainability and environmental initiatives through partnership activations and to educate, engage and empower consumers to become involved in NPCA’s mission and national park protection efforts. In addition to raising revenue for NPCA, this program also works to increase NPCA’s brand relevancy and visibility through the development and execution of partnership marketing campaigns and activations.
This position will support the stewardship and execution of NPCA’s Strategic Partnerships to ensure fulfillment of contractual obligations and partner needs, serving as a strategist, executor of marketing deliverables and relationship manager for these relationships. Partnerships and related strategies and activations vary from cause marketing promotions, programmatic support, marketing campaigns and activations, thought leadership, events and more. Additionally, the role will be involved in the growth of NPCA’s Strategic Partnerships program by supporting prospecting strategies and tactics, as well as working to grow revenue within existing partnerships
This position should have a marketing and social impact background with a proven track record of development and execution of marketing strategies and deliverables, as well as relationship building and collaboration with internal and external stakeholders. An effective candidate will be a proactive, forward-thinking, creative and strategic self-starter who thrives in a client-service work environment and can balance a multitude of priorities across partnership stewardship and execution.
Essential Functions:% of Time
Support management and execution of NPCA’s existing Strategic Partnerships to fulfill partnership contracts. Includes but is not limited to the development and execution of partnership marketing and communications strategies and related contract deliverables – from the development of social media content to editorial calendars and marketing strategies to direct-to-member communications (e.g., blog posts), nationwide event coordination and execution, cause marketing promotions and more. Continuously strategize and implement innovative approaches to partner stewardship including support of contract renewal planning. Track and report impact metrics related to partnerships. Serve as day-to-day account lead on select partnerships. 65%
Support the growth of NPCA’s brand relevancy through Strategic Partnerships. Responsibilities include supporting the team through the development and implementation of new partnership marketing strategies, activations, resources and assets. Brainstorm and contribute creative, innovative ideas and marketing opportunities to increase visibility of and ROI for both NPCA and partners. Support the development of prospecting strategies, including new partnership marketing initiatives and campaigns, sales/new business materials and more. 25%
Manage administrative duties of NPCA’s Strategic Partnerships program. Responsibilities include the development of partnership toolkits, internal and external reports and program materials; project management and deliverable tracking for existing partners; and more. 10%
Total 100%
Other:
Develop and maintain in-depth knowledge of the corporate partnerships and cause marketing industry, corporate social responsibility and corporate sustainability, nonprofit marketing and corporate support for environment and conservation. Develop and maintain in-depth knowledge of NPCA programs and work with program and field staff to understand and support programmatic work.
Relate confidently to colleagues throughout the organization including executive leadership and department heads and those external to the organization including board members. Participate in organization-wide meetings, staff committee meetings and attend other meetings as designated by the team.
Manage other corporate partnerships and cause marketing special projects as assigned.
Respect employees regardless of their position or background. Participates in developing department goals, objectives, and systems. Participates in administrative staff meetings, organization-wide meetings, staff committee meetings, training programs, and attends other meetings and seminars as designated by the supervisor. Assists in evaluation of reports, decisions, and results of department in relation to established goals. This job description in no way states or implies that these are the only duties to be performed by the employee in this position.
Minimum Work Schedule: Flexible. Core office hours are 8:30 AM to 5:00 PM, Monday – Friday. Some nights and weekends may be required.
TRAVEL REQUIRED: Approximately 15-20% time.
Minimum Scope of Position: This position requires highly effective marketing and project management skills and ability to work with all levels of NPCA staff, both in the Washington, DC office and regional offices.
Minimum Qualifications, Competencies, Skills, Education, and Traits:
Four-year undergraduate degree; ideally in business discipline such as marketing, communications; or related field
Minimum four years of experience in marketing and/or social impact (nonprofit Strategic Partnerships, corporate social responsibility, PR agency experience, etc.)
Experience demonstrating extreme attention to detail and the ability to multi-task, switch gears and prioritize as required while anticipating and meeting deadlines and partner needs in a client-service environment
Dynamic, creative, outgoing strategic thinker; collaborative in nature and a team player
Results-driven self-starter and a solution-oriented proactive forward-thinker
Experience working with corporate representatives and executives in marketing, corporate social responsibility, and/or sustainability roles
Excellent verbal, listening and writing skills
Excellent skills in PowerPoint, Excel, Word and others as required
Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds and orientations. Contributes to the creation of a diverse, equitable and inclusive work culture that encourages and celebrates differences
Core Values
Live, honor and own NPCA’s Core Values:
- Commitment. We are passionate about NPCA and dedicated to achieving excellence through our work and mission. We seek to improve our performance by taking opportunities for professional and personal development, and encouraging reasonable risk-taking and innovation.
- Inclusion. We value diversity of thought, background, experience, and opinion. We create a culture of empowerment by welcoming and encouraging meaningful participation from all people and promoting an environment that embraces different perspectives.
- Integrity. We hold ourselves accountable to each other, our members and partners, and our mission. We evaluate the impact of our work and strive for honesty and transparency across the organization. We operate ethically in the organization’s best interests.
- Respect. We collaborate in results-oriented teams based on trust and consideration for each other. We promote harmony between our work and our personal lives. We foster a healthy and positive workplace culture and work collaboratively with external partners.
Physical Effort and Dexterity: While performing the duties of this job, the employee is typically required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee may lift and/or move up to 25 pounds. Specific vision abilities required by the job may include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Environment: Typical office setting; cube
Employer’s Rights:NPCA reserves the right to revise this position description at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the NPCA and employee and is subject to change by the NPCA as the needs of the NPCA and requirements of the job change. The above is in no way an exhaustive list of the requirements for the position. NPCA is committed to diversity among its employees and hiring practices. All qualified applicants are encouraged to apply.
COVID-19: Please be aware that NPCA requires all employees who are required to work onsite, whether regularly or sporadically to be vaccinated for COVID-19. This position will require the successful candidate to show proof of vaccination. NPCA is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law. *This does not apply to applicants residing in Montana, Tennessee, and Florida.
