Manager, Social Media, Mac North America

Support the MAC USA social accounts, owning content management, scheduling and community management in partnership with external agency. Lead earned influencer strategy for MAC in the US alongside the broader Influencer Marketing team with a focus on souring new creator and retaining creator community for MAC.

PRINCIPLE ACCOUNTABILITIES:

Social Strategy

· Support Social Media team and external agency on MAC USA social strategy for each program launch

· Work in partnership with key cross functional teams to brainstorm content and programming opportunities to support key brand moments.

Content management, scheduling, and quality assurance across Instagram and TikTok

· Support development of the social calendar across Instagram and TikTok

· Provide input and collective feedback to Social Media agencies on all creative content ideas

· Review owned social creator content briefs prior to Social Media disseminating

· Assist with pre-production on Social Media shoots and staff on-site as needed

· Review all assets, planned, UGC and real-time for approval prior to Social Media agency posting

· Oversee Social Media agency scheduling of assets, including photos and videos, with corresponding copy on Instagram & TikTok. May require oversight on weeknights, weekends, holidays.

· Verify all assets, copy and tags are correctly formatted and accurate. Follow up with Social Media agency and request edits/corrections as needed.

· Partner with Education and Artistry teams on monthly Artist creator briefs for MAC North America

Community Management & Customer Service

· Daily monitoring across owned social channels for awareness of inquiries/comments/sentiment. Work with Social Media agency and/or Online Customer Service to action

· Manage internal relationship and communication with Online Customer Service team responsible for direct responses to consumers. Serve as point of contact to provide brand updates related to program launches, activations, promotions, etc.

· Provide Online Customer Service team with brand guidance and suggested response for escalated comments and inquiries.

· Collaborate with Customer Service and marketing teams involved with community management, ensuring daily monitoring and timely responses

Social Media Measurement & Platform Analysis

· Remain informed on social performance through Social Media agency reports. Analyze insights, highlights trends and make recommendations based on data.

· Responsible for keeping a pulse on competitor activity and what’s trending on emerging social platforms, communicating and sharing those trends with internal teams, and finding creative opportunities to interpret them in the MAC brand voice.

· Identify issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments with recommended response.

Earned Influencer Strategy & Execution

· Lead always on organic influencer outreach including proactive product mailers, fulfilling inbound product requests, and nurturing relationships with new and existing influencer brand fans

· Review planned mailer seeding lists from external influencer agency

· Own strategy and execution for quarterly micro influencer Trend mailers

· Strengthen relationships between MAC and influencers and talent management agencies

· Remain tapped into the influencer marketing landscape and proactively outreach to up-and-coming content creators

· Work in influencer tracking tools like Tribe to manage all programs

· Develop strong relationship with social platforms to understand how influencer strategies are unique and tailored by platform

· Secure usage rights for earned influencer content where appropriate and work closely with cross functionals to ensure influencer content is leveraged throughout the funnel

· Collaborate on global social team requests to leverage influencer content on MAC Social Media channels

· Perform competitive analysis, industry research, assessment of best practices and KPIs (e.g. earned media value) in a consistently changing landscape

Qualifications

· 5+ years related experience, e.g., managing community outreach, building brand advocacy

· TikTok native – you understand Social Media inside and out as an avid user of all platforms.

· Understanding of how to create “brand appropriate (non-corporate) voice” in Social Media to build authentic, relevant, interactive consumer relationships.

· Experience identifying and working with creators

· Experience working with content management tools and/or Social Media analytics tools a plus.

· Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met.

· In-house or agency experience

· Branding/beauty/fashion/ experience a plus

· Excellent communication, writing and quantitative skills

· Ability to work independently in fast-paced highly creative environment

· Highly organized with an ability to manage multiple projects simultaneously

The anticipated base salary range for this position is $82,500 to $135,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2311561

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.