Manager, SEM - Home Care

About A Place for Mom

We’re the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across Home Care, independent living, memory care, assisted living, and more. Our services are offered at no cost to families as we’re paid by the 14K+ communities and 3K+ providers in our network.

Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

Employees who thrive at A Place for Mom live our values every day:

• Focus on excellence
• Act with integrity and assume positive intent
• Drive outcomes every day with passion and a sense of mission
• Make the lives of our families and customers better, easier and more successful
Realize the full potential in each team member
• - work as a single supportive team

The SEM Manager – Home Care will support with the management of A Place for Mom’s Home Care paid search (ppc) program. You will be responsible for the day-to-day execution from daily budget and bidding to keyword & ad copy development.

Who you are:

You are passionate, outcome-oriented and have a strong will to win. You love digging into data and developing solutions to solve problems. You are driven to become a world-class search engine marketer and a willingness to try new strategies without fear.

Key Responsibilities:

• Optimize SEM account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
• Evaluate paid search landing page performance, making recommendations for content improvement to increase quality scores and conversions rate.
• Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
• Implement Paid Search techniques, providing enhancement and optimization recommendations and proactively identifying campaign execution issues.
• Analyze audience and placement data to find new opportunities and target or exclude high/low efficiency groupings.
• Reporting and performance tracking

Required Skills and Competencies:

• 2-4 years of experience in digital marketing, media agency or other similar roles
• Bachelor’s degree required
• Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and achieve channel goals
• Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, Microsoft Advertising, Facebook)
• Passionate about the numbers, with a keen eye for detail, and proven data interpretation capability
• Experience with multiple Google campaign types (Search, Shopping, Performance Max, Display, Demand Gen, etc.)
• Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities
• Proficiency with Microsoft Excel, Powerpoint, Google sheets and Business Intelligence platforms (Qlik, Tableau, Looker)

Compensation:

• Base Salary Range - $115k - $130k
• Bonus - 20% Management Bonus
• Benefits:
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off

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All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.