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As a leading mountain resort operator with over 40 resorts in sixteen states and four countries. We exist to create an Experience of a Lifetime for our employees, so they can, in turn, provide and Experience of a Lifetime for our guests. We are looking for leaders, innovators, creators, and ambitious professionals to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Many of our Corporate function teams can now live and work in any of the states in which Vail Resorts currently operates* – enabling flexible remote work alongside a commitment to building and maintaining strong culture both in person and virtually. If you’re ready to pursue your fullest potential, we want to get to know you. Find your purpose with us at www.vailresortscareers.com.
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
Reporting to the Sr. Manager, Paid Media Operations, the Manager will facilitate, operationalize, and execute Dynamic Creative & Programmatic campaigns that drive results though personalized creative and messaging. The Manager will work closely with our Paid Media Strategy, Audience Management, Creative Services, and External Agency teams to bring to life our creative and personalization strategies through technical operations, QA, and delivery validation and to share insights from reporting.
Core Responsibilities
• Conduct day-to-day oversight of campaign prioritization and lead the execution of tasks including ad mapping, data feed integration, and decision tree configuration required to launch Dynamic Creative and Programmatic campaigns.
• Work as a player-coach, supporting Sr. Specialist with campaign launches, identifying the root causes of issues, outlining paths to resolution, and completing QA.
• Manage digital personalization and creative test and learn strategy by ensuring executional excellence of new complex test designs and experiments
• Serve as the first escalation point for Sr. Specialist, working through troubleshooting and execution of more complex requests impacting Go-To-Market execution.
• Support Sr. Manager with strategic priorities and objectives with regards to operational best practices and bringing strategic initiatives and test experiments to life.
• Identify opportunities to introduce or improve processes to enable a more efficient and error free Go-To-Market execution, ensuring executional excellence.
• Ownership of capabilities investigation and development of project plans for piloting emerging technology and trends, ad functionality, etc.
• Collaborate and build strong relationships to establish clear lines of communication with external agencies supporting Dynamic Creative & Programmatic campaign launches.
• Perform QA prior to launch of campaigns, including giving feedback and guidance where needed when items are not correct.
• Consistent monitoring and reporting of campaign performance while live in-market, providing updates to the Paid Media Strategy and Marketing Operations teams in a timely manner.
• Conduct regular check-ins on Ad Serving and Dynamic Creative Optimization to minimize gaps in delivery. Investigate issues and gaps identified in reporting.
• Establish and maintain complete understanding of setup and tracking for Dynamic Creative and Programmatic campaigns in partnership with Channel Analytics.
Skills & Knowledge
• Minimum 5-7 Years experience of digital, ad tech, advertising and/or relevant experience with a technical focus
• Hands-on ad operations experience and experience managing Paid Media campaigns (e.g., dynamic creative and programmatic) and ad management technologies (e.g., CDP, DSP, Ad Servers, etc.)
• Strong quantitative orientation with extensive experience in Excel and Google spreadsheets; comfort with pivot tables, vlookups and other analytical functions
• Excellent communication, cross-functional and relationship management skills with ability to work in environments of various process maturities, while keeping business priorities top of mind
• Familiar with campaign success metrics: conversions, pacing, etc.; prior experience in reporting and performance management a plus
• Demonstrate troubleshooting, logical deduction, and problem-solving skills; ability to use the results of investigation and analysis to make effective decisions
• Quick, adaptive learner with ability to develop expertise in ad server and dynamic creative technologies
• Ability to clearly convey technical and complex information though written communication to less technical audiences
• Work well under pressure, while maintaining accuracy and a professional demeanor
The expected Total Compensation for this role is $66,100 - $87,110 + annual bonus. Individual compensation decisions are based on a variety of factors.
The perks include a free ski pass, and a set of benefits including...
- Medical, Dental, Vision insurance, and a 401(k) retirement plan
- Hourly employees are generally eligible for accrued Paid Time Off (PTO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
- Paid Parental Leave for eligible mothers and fathers
- Healthcare & Dependent Care Flexible Spending Accounts
- Life, AD&D, and disability insurance
Reach Your Peak at Vail Resorts. At Vail Resorts, our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.
*Remote work is currently permitted from British Columbia and the 16 U.S. states in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming. Please note that the ability to work remotely, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work at any time in its sole discretion.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 499508
Reference Date: 12/26/2023
Job Code Function: Media
