Manager Of Analytics, Advertising & Growth (Remote, U.s.)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.
Compensation
The compensation target range for this role is:
$123,500 - $130,000
Job Summary
Are you passionate about unlocking insights from data to drive marketing excellence for a digitally native DTC brand? Do you thrive on optimizing media budgets with a performance-focused lens, enhancing advertising campaigns to maximize ROI, and uncovering valuable opportunities to inform innovative marketing solutions? If you're a seasoned analytics leader with a data-first mindset, we invite you to read on!
As the Manager of Analytics, Advertising & Growth, you will be responsible for building and leading a high-performing team of analysts and driving data-driven decision-making across the organization. You will collaborate with cross-functional partners, prioritize analytical initiatives, and ensure alignment with the company's strategic growth objectives.
Job Description
Essential Duties and Responsibilities:

• Build and manage a team of analysts, providing guidance, mentorship, and professional development opportunities to ensure high-quality deliverables and individual growth.

• Implement and refine media attribution models using advanced analytics techniques to support growing and changing needs of the business.

• Apply incrementality testing and marketing mix modeling techniques to optimize media spend and identify opportunities to improve ROI across all marketing channels and campaigns.

• Ensure accuracy of website and campaign tagging for advertising attribution, working with Web Development teams and Analytics Engineering ensure the consistent tracking of marketing touchpoints across channels.

• Develop and present accurate website traffic forecasts in collaboration with Advertising & Growth team and agency partners, incorporating customer behavior, promotional activities, marketing initiatives, advertising budgets, and macroeconomic factors.

• Own and maintain business dashboards and reports supporting Advertising & Growth and Customer Engagement from the platform down to the campaign level, providing actionable insights to drive performance and growth through careful observation and understanding of business trends and performance.

• Assist in building the company's growing content and marketing personalization program in collaboration with Site Merchandising, Advertising & Growth, and Customer Engagement teams. Develop and implement testing plans, user segmentation strategies, and customer journey analyses to deliver personalized experiences that enhance customer engagement and drive conversion.

• Build strong relationships and foster cross-functional collaboration with other internal teams such as, eCommerce, Retail, Finance, Web Development, and Data Engineering to ensure alignment and support the needs of the entire business.

• Serve as the liaison between analytics teams among agency partners and internal stakeholders in the Marketing organization, interpreting results and providing input and guidance on analytical initiatives

Education/Experience Requirements:

• Bachelor's degree in Business, Marketing, Data Analytics, or a related field. Advanced degree is a plus.
• 5+ years of experience in Advertising or Marketing analytics, or related roles.
• 1+ years demonstrated leadership experience managing a team with at least one direct report in a collaborative environment.
• Strong understanding of advertising within the omni-channel retail industry, with emphasis on eCommerce or other DTC channels through work experience in similar settings.
• Expertise in forecasting, planning, and analyzing large datasets using historical data, current trends, and other assumptions to inform business strategies.
• Hands-on experience with tag management (floodlights, pixels, UTMs) and media attribution across multiple advertising channels, both paid and owned; experience with Tealium is a plus.
• Proficiency in data visualization tools and understanding of data visualization best practices through experience creating dashboards or other high-level business reports; experience with Looker preferred.
• Advanced ability using Microsoft Excel.
• Experience working with SQL-based data warehousing to query and organize data; experience using Snowflake with exposure to DBT is preferred.
• Experience working with web-analytics platforms to monitor visitor and customer engagement and assess media performance; expertise in GA4 with deep understanding of the platform and Google data ecosystem is preferred.
• Understanding of basic statistical models (e.g., regressions, cluster analysis, etc.) and their use in prediction and optimization is preferred.

Knowledge, Skills, and Abilities Requirements:

• Proven ability to lead and manage a team, foster collaboration, and develop talent.
• Excellent presentation and reporting skills with the ability to communicate in a compelling manner, both verbally and in writing.
• Knowledge of data governance and documentation best practices to ensure accuracy and validity of information shared across the organization.
• Understanding of OKR framework to set goals and organize resources around common business objectives and strategic initiatives.
• Strong problem-solving skills and ability to think analytically and strategically.
• Highly organized, with the ability to manage multiple priorities and meet deadlines.

Join Our Team:
If you are ready to take on a leadership role in a dynamic, growth-focused organization, we invite you to apply for the Manager of Analytics, Advertising & Growth position. Help us drive our marketing program to new heights and create exceptional experiences for our customers. Apply now!
BENEFITS AND PERKS

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment.