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SalaryYou Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The Sr. Analyst of Lifecycle Automation Capabilities will join the Marketing Transformation team, responsible for developing and implementing Automation within marketing strategies and technologies that leverage both customer & enterprise data to enrich the end-to-end experience for future growth. The Marketing Transformation team partners extensively with Marketing Operations, Enterprise Digital, Technology, Operational Excellence, Strategy & GTM, and Partnership Marketing. This role will encompass driving improved user adoption, functionality, automation, and quality of audience creation tools.
The Sr. Analyst, Lifecycle Automation Capabilities will focus on advancing the Marketer Experience through the way we utilize & optimize data used within our processes and partnerships. In this role, there will be an expectation to elevate and optimize strategies centered around the automation of the campaign lifecycle. Playing a pivotal role in Targeting & Eligibility Platform migration, the individual will partner with product partners to provide a clear strategy for user adoption toward increased Operational Excellence and User Experience. The Sr. Analyst will own specific work streams, new case development for highly visible strategic projects and ongoing reporting to emulate the success of our collective across the campaign lifecycle. The ideal candidate is proficient in Marketing, enthusiastic about customer data and user experiences, crafting big ideas into strategies and maintains a passion for understanding what excites our customers.
How will you make an impact in this role?
Drive the implementation Targeting & Eligibility new platform migration & onboarding through partnership with impacted teams. Deliver relevant insights, provide agility, and build a detailed feedback loop.
Support the Strategic workplan and progress reporting for Marketing Data Enablement within Consumer Marketing.
Support GEN AI Initiatives aimed to capture enterprise knowledge & Customer insights to innovate our processes within Go-To Market Platforms by coordinating partners, securing impactful feedback, and providing prioritization requirements.
Champion the creation and success of a UA/UX Marketer Advisory Board within Go- To Market Teams.
Develop and drive a strategic plan leveraging existing platforms to Automate Execution Tracking across Consumer Marketing
Elevate project success by meticulously updating team project tracker with crucial breakthroughs, timelines, and relevant information to serve as a comprehensive reference for leadership.
Enhance team efficiency by updating scorecards with monthly progress reports to key partners across various teams being able to evaluate trends and facilitating informed decision making.
Demonstrate impactful leadership by creating, managing, and updating an issue tracker to document setbacks in automation projects, streamlining troubleshooting efforts.
Minimum Qualifications
Proactivity and ability to be a self-starter
Able thrive in white space to drive critical initiatives
Business Insight
Outstanding ability to build strong relationships with partners up, down and across the organization
Innovative, creative and optimistic
Diligent, independent problem solver, and resourceful
Works well under pressure and can prioritize simultaneously
Project management: exceptional ability to balance work effectively, influence and collaborate cross-functionally
Preferred Qualifications
Passion for Marketing and the Customer experience
Knowledge of the End to End Marketing Journey
Curiosity for Customer Data
Enjoys working both independently and as part of a team
Comfortable creating presentations for stakeholders across all levels
On the pulse of new and emerging technologies in the market
Experience in a related field (Marketing, Digital technology, Data Management
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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