Manager, Digital Data Analytics

Murad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We're proud to be part of the Unilever prestige family that works every day towards enhancing sustainability and inclusivity. We stand against discrimination and hate, and actively advocate for inclusion: so much so that one of our core values is respect, connect, and appreciate. Our team members are as diverse as they are talented-each bringing a unique perspective to an environment that encourages coloring outside of the lines, speaking up, and collaboration-and we're ready for you to join our team!
Murad is seeking a highly analytical and detail-oriented Digital Data Analyst to join our team. The Manager of Digital Data Analytics will play a crucial role in gathering, analyzing, and interpreting data from various digital sources to provide actionable insights that drive decision-making and improve our digital strategies. The ideal candidate is proficient in data analysis tools, possesses a strong understanding of digital marketing concepts, and can translate complex data into understandable reports and recommendations.
RESPONSIBILTIES:

• Manage, enhance, and maintain tag management system (Adobe Launch/GTM/Elevar). Design, and improve site data structures to be captured and synthesized by site tags.
• Work with the ecommerce team to design, implement, and interpret A/B and multivariate test results
• Engage in "root cause" analysis to assess changes in metrics and underlying causes and provide recommendations for improvement
• Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools and reporting/analysis platforms (Google Analytics, Looker Studio, BigQuery, Oracle BI, Alteryx, Tableau, SQL, Excel, etc.)
• Execute Google Analytics & GTM audits and implement recommended changes
• Provide roadmap recommendations for online analysts and mentoring and development to junior analysts, and backup support and assistance to ecommerce team
• Develop and maintain ongoing web analysis reports by collecting and integrating data from various sources, utilizing data warehouses and/or ETL tools such as Alteryx
• Establish consistent analytics methods to improve team knowledge and to create efficiencies
• Measure and analyze site clickstream data, traffic patterns, traffic sources, funnel conversion, as well as content and product performance
• Lead standardization of reports measuring sales and marketing performance across multiple dimensions including product, channel, property, campaign, customer segment, and discrete time periods
• Have a comprehensive understanding of web analytics tool implementation.
• Collaborate with vendors and business partners to define and document measurement specifications and tagging requirements to provide needed web analytics data

REQUIREMENTS/QUALIFICATIONS:

• Bachelor's Degree in Statistics, Economics, Computer Science or related field
• 5+ years of SQL experience
• Experience with any tag management system, including tagging enhancements, and Google Analytics required
• Experience with data visualization tools: Tableau, Looker etc.
• Experience with ETL tools such as Alteryx, Informatica or FiveTran a plus.
• Experience with A/B and Multivariate testing required
• Experience with tag management systems, debuggers, display advertising, email, SEM, social media, marketing automation, personalization, and attribution models
• Experience in the analysis of online marketing, sales and website behavior
• Ability to access, manipulate, analyze, trend and interpret data
• Excellent organizational, written communication and presentation skills
• Manage multiple projects simultaneously and meet deadlines, while producing highly accurate and dependable results

WHAT WE OFFER:

• Unlimited Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program

This position is based in our El Segundo, CA headquarters, which is currently 40% hybrid onsite/remote work.
The expected base salary for this position is $100,000 to $115,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Murad is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. Murad is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.