Manager, Data Strategy & Analytics

Manager, Data Strategy & Analytics

Job Description 

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. 

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

The Data Strategy & Analytics Manager plays a critical role in ensuring client and company success by understanding our clients tech, analytics and Data Strategy and defining a learning agenda that focuses on mining for insights, leveraging measurement technologies to make data-driven decisions, and implementing new solutions where there are gaps in client tech. You'll have opportunities to build knowledge and expertise in specific solutions across reporting and visualization, MarTech tools, and measurement as well as opportunities to teach and mentor analysts and peers.

The position requires strong quantitative and communication skills, business savviness to understand and advance client marketing strategy, a technical mind to operate and leverage the latest ad tech platforms, and a desire to be part of a tightly-knit team that's out to change the industry. 

What You Will Do:

Scenario: The client sends you an email -  "We have had the same creative ads in the market for 3 weeks? Are they still effective? When should we change them?" 

Are you excited to tackle the challenge? Is your mind already thinking through how you might leverage data to find answers? At Kepler, our Data Strategy & Analytics Managers turn client questions like the above into strategic action that drives real business value. 

While each client engagement is unique, you may:

• Partner with clients and cross-functional internal teams to develop an actionable, data-driven narrative for your clients, grounded in client business reality and brand objectives
• Help design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques and working with partners to ensure media best practices are adhered to (A/B Testing, Matched Market Testing, Brand + Conversion Lift) 
• Develop, manage, and execute against, a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations (Lifetime Value & Propensity Modeling, Creative Fatigue, Promotional Impact etc)
• Uncover opportunities for media/site tracking and customer data management improve and guide teams and/or clients in deploying best practices
• Oversee quality and best practices in all data visualizations and dashboards, ad hoc client-facing reports and forecasts with an eye towards clear data-driven storytelling
• Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development
• Become an expert on your client's tech stack and how data assets are leveraged for targeting and measurement
• Have the opportunity to manage 1 or more Analyst(s)/Senior Analyst(s)

DESIRED SKILLS AND EXPERIENCE:

• 3-5+ of experience in paid media/marketing analytics, statistics, digital media buying, engineering or ad tech
• Strong background in analytics, statistics or strategic insights generation
• Knowledge of programming languages to aid in analysis (e.g. SQL, Python, R)
• Familiarity with digital marketing measurement solutions and preferably, deep understanding of at least one (e.g. MMM, attribution, Lift / Incrementality Testing, Data Clean Rooms)
• Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
• Site Analytics experience (Google Analytics, Adobe Analytics or similar measurement platform)
• Ability to apply innovative thinking to solve complex client marketing challenges
• Appetite for learning new technologies and interest in automating workflows through the use of AI
• Strong ability to lead, create and build relationships - both internally and with clients
• Excellent listening, written and verbal communication skills
• Effective time management skills - ability to prioritize and meet deadlines
• Ability to contribute to fast-paced, entrepreneurial, team-based environment

Total Compensation:        

• Base Salary: $85,000 - $106,300
• Target Annualized Discretionary Bonus: 10% ($8,500 - $10,600)
• Target Total Cash: $93,500 - $116,900

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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