Manager, Brand Marketing

Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team!
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.
What you will be doing:

• Establish differentiated brand strategies to grow PLF market share for AMC Theatres, representing significant annual gross revenue and one of the highest company priorities. Represent Dolby Cinema, IMAX, PRIME at AMC, Laser at AMC and other brand relevant brand experiences as the subject matter expert and brand champion
• Own trusted relationships with long-term partners, contracts, and business reviews
• Drive increased revenue attributed to premium format screens through evergreen, seasonal, and title-driven campaigns in partnership with Facilities Sight & Sound and Programming Promotions
• Distill complex business and marketing challenges to unlock new opportunities for PLF growth, including strategic guidance with external partners, ongoing research and consumer data analysis, key learnings from test & learn trials, and analysis of sales funnel and customer journey
• Measure and report performance of all marketing campaigns and assess ROIs and KPIs
• Develop actionable insights and act quickly to implement optimizations
• Own budget management including inputs for annual planning and ongoing campaign activations
• Reconcile monthly and quarterly spend and model financial outcomes and risk associated with all spend

What we need from you:

• 2+ years professional experience
• Strategic planning, promotional and program management skills
• Experience in motion picture exhibition or related industry, or comparable B2C, retail-oriented industries with high velocity and scale, such as hospitality/travel, entertainment, retail
• Knowledge in building long-term relationships with key stakeholders and partners and possess excellent interpersonal communication skills
• Demonstrated experience in successfully launching new products, programs or services in the B2C context with a focus on driving customer trial and repeat visit
• Understanding of marketing principles including branding and promotion
• Advanced written and oral communications skills, with practical experience
• Proven time management skills and ability to meet or beat deadlines to complete projects on time and within budget

What we also value (preferred):

• Bachelor’s degree in marketing
• 4+ years of Brand Marketing, preferably in B2C environments
• Knowledge of consumer insights and testing methodology
• Proven record of executing strategic marketing initiatives
• Ability to translate a marketing strategy into actionable consumer behaviors across multiple DMAs
• Demonstrated sense of urgency and ability to manage projects through all aspects of evolution, providing timely guidance, response, and action
• Experience working closely with technical and analytics teams
• Great at tracking KPIs across multiple ‘products’ and understanding how to interpret data and devise an action plan

AMC team members enjoy a very competitive benefits package including a hybrid (remote/in-office) schedule and annual bonus opportunity for most positions, accrued vacation/absentee time, medical/dental/vision coverage, 401(k) match, an open and casual work environment equipped with Coca-Cola Freestyle machines, half off eats and drinks at the theatre, and most importantly for us movie people…FREE movies at any of our theatres nationwide!
AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
We appreciate your interest in AMC and look forward to seeing you at the movies!
AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.

AMC amazing. That’s the promise we deliver to nearly 35,000 associates, 240 million guests domestically, and 350 million guests worldwide each year. AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. We focus on delivering friendly, superior service to our guests. We lead by example, have fun, and give back to the communities in which we live and work. If you feel motivated and energized by our culture, and if you can name your three favorite movies in the next 30 seconds, then AMC may be the right place for you. We offer competitive compensation, excellent benefits, and an environment that encourages teamwork, inclusion, collaboration, and results.

Product Marketing

One AMC Way

11500 Ash Street

Leawood

Kansas

66211

Full Time

SALARY

No

26966BR