We partner with marketing and brand colleagues to create compelling investment and product marketing content for advisors, investors, and institutions in North America focused around Alternatives and Private Markets.
Your Role
You Will Be Responsible For:
- Deliver the content that proposes solutions to pressing investment questions; link those solutions across the breadth of our relevant capabilities; then ensure clients can access insightful views into those capabilities.
- Work with internal and external partners to create, curate or commission the investment content that sits at the heart of our campaigns and other marketing activities. This content can take several forms – written, audio, video or graphic.
- Operate within a highly dynamic and collaborative environment, enabling fast and flexible decisions on our content agenda. Pitch ideas as a group, take on assignments, deliver against deadline.
- Partner with investment and product teams to maintain foundational and evergreen content that is fit for purpose across multiple campaigns and always-on activity.
- Build positive relationships with those same teams so that they’re ready when we need them to give us the two-minute update or 3,000-word view. Likewise, build an understanding of when their story is not right for the moment.
- Develop a deep asset class understanding to improve content output.
- Engage with digital, segment and country teams and PR to ensure your content reaches our target audience, encouraging the next step in the onward client journey
- Minimum 1-3 years marketing experience working within asset management or financial services experience required.
- Foundational knowledge of Private Markets and alternative asset classes and how to deliver these solutions in compelling ways to institutions, intermediaries and financial professionals.
- Particular experience marketing Alternatives and/or Private Markets is an asset
- Demonstrated experience crafting original content for activation across digital and traditional media. Demonstrated experience sourcing and procuring content across multiple contributors and SMEs.
- Demonstrated experience or knowledge of creating best practice content across multiple formats including written, video, audio, infographic, dynamic and interactive content, which is distributed in a variety of mediums.
- Experience producing financial services content preferred but not essential.
- Familiarity with all content formats from long-form editorial and thought leadership through to short-form video and infographics.
Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan