Integrated Marketing Coordinator

Company Overview:

Craft Health is on a mission to revolutionize healthcare by providing early detection and prevention services, empowering patients, and saving lives. With a growing network of clinics and patient services, we're looking for a qualified Marketing Coordinator to join us as we expand our national footprint.

About Us:

At Craft Health, our team is driven by a deep commitment to improving the health and happiness of our members and local communities. We foster a culture that empowers each employee to contribute value to our customers and company while enjoying their work. We're proud to have been selected as a Certified Top Workplace for the past three years, and we're just getting started!

Position Overview:

The Marketing Coordinator will play a crucial role in our marketing efforts and report directly to our Chief Marketing Officer. We're seeking an individual who thrives in a highly collaborative, entrepreneurial, and innovative environment and shares our mission of saving lives and enabling people to lead healthier, happier lives.

Essential Duties and Responsibilities:

• Proficiency in Basic Marketing Platforms: Demonstrated ability to use various marketing platforms effectively, including CRM tools, content management systems, analytics, paid ads, email and other digital advertising platforms for campaign execution.
• Social Media Management: Experience in managing social media profiles, campaigns, and analyzing analytics to optimize strategies and enhance organic social media presence. Creation of posts, reels, and stories is a plus.
• Email Marketing: Proficiency in creating and managing email marketing campaigns, segmenting audiences, deploying emails, designing when necessary, and reporting on results.
• Analytical Skills: Experience using GA4 to analyze channel effectiveness, user behavior, and engagement.
• Graphic Design Skills: Ability to create graphics for various platforms, including social media, websites, and print collateral.
• Strong Communication and Presentation Skills: Excellent verbal and written communication skills, coupled with robust presentation skills to effectively share ideas and results.
• Adaptability and Team Collaboration: Ability to work both independently and collaboratively, adapt to changing industry trends, and positively contribute to team projects and initiatives.
• Self-Education: Willingness to learn necessary platforms to excel in the role.

Knowledge, Skills, and Abilities:

• Excellent interpersonal, listening, oral, and written communication skills.
• Effective time management and organizational skills.
• Strong self-motivation, self-awareness, and a commitment to continuous improvement.

Education and Experience:

• Bachelor's degree in Marketing, Communications, or a related field preferred, showcasing foundational knowledge and commitment to the marketing industry.
• 2 years of related experience.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Nashville, TN: Relocate before starting work (Required)

Work Location: In person