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Form of workJob Description
In this position, you'll be responsible for owning the performance creative process for the Paid Marketing team at Made In. You will work with channel owners and our current creative analytics systems to discern patterns in performance marketing creative, come up with tests and theories, and then set out a creative strategy and testing roadmap. As the strategist, your main goals will be reductions in CPA and boosts in ROAS. You will work closely with the creative team, influencers and creators, the performance marketing and BI teams, and more. This role needs to be organized and be able to work cross functionally. Preferably, this role is located in our Austin HQ where we have our filming studio and test kitchen (although we are open to remote) and you will report directly to the VP of Performance Marketing. Bonus for the ability to create and test your own creative.
Qualifications:
- To be qualified for this position, you are an experienced leader in the Performance Creative space within an agency or in-house, with experience on large-scale accounts, developing creative for Paid Social ads and campaigns across established and emerging platforms
- Experience developing creative strategy and assets for Paid Media and conversion focused content/campaigns (across platforms including Meta, YouTube, TikTok and TV; landing pages; email/lifecycle campaigns)
- Proven success in developing campaigns across all established and emerging ad platforms
- Strategic Thinking: Ability to read data and develop your own insights and strategies that should inform their creative
- Creative Mastery: Demonstrated skills in delivering amazing creative that drives results
- Entrepreneurial Spirit: Ability to thrive in a startup environment
- Player/Coach - eagerness to step in and execute if/when needed
- Experience beyond Performance Creative that will support capability expansion, with strong preference for ecommerce creative (e.g. Amazon.com listings/ads)
- Other creative experience including video production/editing, photography/retouching, UGC, illustrations, motion/animation and consumer/corporate branding and sales collateral
- Demonstrated thought leadership: White papers, speaking engagements, podcast interviews, etc
- Basic understanding of (and eagerness to learn) common financial metrics and how to manage a creative business’s P&L
- 5-10 years experience
Benefits We Offer:
- Competitive salary, stock options, 401k program, healthcare benefits and free and discounted cookware!
- A people-centric, flexible workplace with Unlimited Time Off.
Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.
