Address
Form of work Salary Range:
Salary commensurate with experience and qualifications
About SMU
SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences , Cox School of Business , Lyle School of Engineering , Meadows School of the Arts , Simmons School of Education and Human Development , Dedman School of Law , Perkins School of Theology and Moody School of Graduate and Advanced Studies .
SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Department:
Development and External Affairs (DEA) supports SMU by securing funding for University priorities; by promoting meaningful involvement in the life and work of the University; by heightening international, national, state and local awareness of SMU; and by supporting the enrollment of a diverse and able student body.
DEA comprises the offices of Office of the Vice President, Annual Giving and Alumni Relations, Development Services, Program Services and Donor Relations, Marketing and Communications, Principal and Major Gifts, and School and Project Development.
SMU continues to leverage the benefits from the largest fund-raising campaign in its history to achieve dramatic increases in academic quality and impact.
About the Position:
This role is an on-campus, in-person position.
The SEO Manager will lead SMU's marketing strategy on SEO. The SEO Manager will develop and execute a university-wide web strategy that increases recognition for SMU teaching, research and graduate education among higher education leaders; raises visibility of SMU's impact to inspire more supporters and advocates; and attracts more outstanding undergraduate and graduate students.
Essential Functions:
Bachelor's degree is required, preferably in Marketing Communications or Web Development
A minimum of five years of SEO experience in managing large websites is required
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skills and a focus on attention to detail are essential.
Physical and Environmental Demands:
Deadline to Apply:
April 1, 2024
EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu .
Benefits:
SMU offers staff a broad, competitive array of health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities , including tuition benefits .
Salary commensurate with experience and qualifications
About SMU
SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences , Cox School of Business , Lyle School of Engineering , Meadows School of the Arts , Simmons School of Education and Human Development , Dedman School of Law , Perkins School of Theology and Moody School of Graduate and Advanced Studies .
SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Department:
Development and External Affairs (DEA) supports SMU by securing funding for University priorities; by promoting meaningful involvement in the life and work of the University; by heightening international, national, state and local awareness of SMU; and by supporting the enrollment of a diverse and able student body.
DEA comprises the offices of Office of the Vice President, Annual Giving and Alumni Relations, Development Services, Program Services and Donor Relations, Marketing and Communications, Principal and Major Gifts, and School and Project Development.
SMU continues to leverage the benefits from the largest fund-raising campaign in its history to achieve dramatic increases in academic quality and impact.
About the Position:
This role is an on-campus, in-person position.
The SEO Manager will lead SMU's marketing strategy on SEO. The SEO Manager will develop and execute a university-wide web strategy that increases recognition for SMU teaching, research and graduate education among higher education leaders; raises visibility of SMU's impact to inspire more supporters and advocates; and attracts more outstanding undergraduate and graduate students.
Essential Functions:
- Work closely with the web development and OIT teams to analyze SMU.edu website performance, develop and execute a multi-year university-level SEO strategy that attains high quality web traffic and leads to growth in program enrollment, alumni engagement, and fundraising activities.
- Under the Executive Director's general directions, the SEO Manager is responsible for SEO strategy that delivers on web traffic and search ranking goals. The approaches include but not limited to keywords research, competitive analysis, industry trend analysis, user behavior analysis, best practices development and coaching.
- Audit and optimize pages on SMU.edu to ensure web content aligns with best SEO practices. Develop and take ownership of a long-term testing and optimization road map for SMU.edu. Work with third-party vendor to improve UX performance.
- Conduct thorough keyword research by schools, programs, functions to identify high impact growth opportunities. Analyze competitors' web strategy and search rankings to strategically position SMU's content for best traffic and lead generation outcomes.
- Partner with content marketing team and social media team to connect SEO strategies with content strategies. Assist the content manager in creating new content and re-purpose existing content for best SEO performance.
- Partner with marketing leadership in SMU's eight schools as well as alumni and development & external affair departments, provide SEO strategy support and best practice guidance to schools and departments.
- Develop and execute a strategic inbound link building strategy to consistently improve the domain authority of SMU.edu.
Bachelor's degree is required, preferably in Marketing Communications or Web Development
A minimum of five years of SEO experience in managing large websites is required
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skills and a focus on attention to detail are essential.
Physical and Environmental Demands:
- Sit for long periods of time
Deadline to Apply:
April 1, 2024
EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu .
Benefits:
SMU offers staff a broad, competitive array of health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities , including tuition benefits .
