Head Of Brand Marketing & Communications, Ncsa

Job Type
Full-time
Description
Head of Brand Marketing & Communications, NCSA
Our Brand
MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - MCM's millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and boundaries.
MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.
Working with us:
With a highly collaborative workforce working from offices and stores around the world, MCM established a multinational/multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical standards.
Our employees make the best efforts to become high-performing individuals who reflect the diversity of the communities in which we work and live. MCM's commitment to diversity and inclusion includes recruiting and retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits, and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any form of harassment, insultation, ostracization or groundless defamation of any other person.
Position Overview:
The Head of Brand Marketing & Communications, NCSA is a critical leadership role that reports directly to the Managing Director of the North Central and South America (NCSA) region. The ideal candidate is a strategic and creative leader with a proven track record in the luxury and consumer retail landscape.
The candidate will play a pivotal role leading the full marketing function and should possess a thorough understanding of Brand image building, digital marketing, PR and communications, CRM, retail, and wholesale marketing.
A successful candidate will understand how to create and champion an effective marketing strategy, while juggling regional and global changes, and can provide measurable and actionable results.
Key Responsibilities:

• Leadership: Serve as the functional marketing leader, providing necessary support as needed to our executive team; strategizing, proof reading, project ownership, etc.
• Team Leadership: Manage and mentor a high-performing marketing team, fostering creativity, collaboration, and professional growth.
• Marketing Strategy: Develop and execute a comprehensive marketing strategy that aligns with HQ and regional business goals, providing clear and effective communication and collaboration to achieve measurable results.
• Brand Management: Lead efforts to enhance and maintain the company's brand image; create and action an effective communication strategy that raises the brand's profile through unique and disruptive opportunities, executive speaking engagements and more; manage and oversee PR, VIP and Influencer relationships and oversee respective agency partners.
• Digital Marketing: Partner closely with the Head of e-commerce to align on business needs/goals, understand how to effectively use paid media (paid search and social) + affiliate marketing to achieve measurable results; oversee the digital marketing agency.
• Customer Engagement: Enhance customer engagement through loyalty programs, CRM initiatives, and customer feedback analysis, partnering closely with internal regional and HQ teams to steer success.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive landscapes to inform marketing strategies.
• Product Launches: Plan and execute product launches, working closely with merchandising and sales teams to maximize success.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve ROI, partner closely with finance, managing director and HQ.
• Analytics and Reporting: Monitor and analyze marketing performance metrics, making data-driven decisions to optimize strategies.
• Cross-Functional Collaboration: Collaborate with other departments, such as sales, operations, and IT, to ensure a cohesive and unified approach to business growth.

Requirements
Experience & Key Competencies:

• Bachelor's degree in marketing, Business, or a related field (master's degree preferred).
• Minimum of 15 years of senior-level marketing experience, preferably in the retail industry.
• Proven success in developing and implementing marketing strategies that have driven growth and revenue.
• Strong leadership and team management skills, with a track record of building and developing high-performing teams.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative and strategic thinking with a passion for staying up to date with industry trends.
• Ability to work in a fast-paced, dynamic environment.

This job description is not all-inclusive, and MCM Products USA Inc. reserves the right to amend this job description at any time. MCM Products USA Inc. is an Equal Opportunity Employer and is committed to a diverse and inclusive work environment.
Salary range reflects the good-faith hiring base salary range for this position. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as relevant skills, experience, and education/training.
Salary Description
Range: $190,000 to $250,000