Head Of B2C / Vice President, Consumer

About Us
Udacity is on a mission to change lives, businesses and nations through radical talent transformation in digital technologies. We offer a unique and immersive online learning platform, powering corporate technical training in fields such as Artificial Intelligence, Machine Learning, Data Science, Autonomous Systems, Cloud Computing and more. Our rapidly growing global organization is revolutionizing how the enterprise market bridges the talent shortage and skills gaps during their digital transformation journey. Udacity is proud to be backed by respected investors like Andreessen Horowitz, Charles River Ventures, Bertelsmann and Drive Capital, among other leading VC firms, and provides a powerful and differentiated solution inside of a $32b total addressable market opportunity. Udacity has more than 100 enterprise customers including Airbus, Bertelsmann, BNP Paribas, Leidos, Mazda, and the United States Air Force.
About the role:
The VP of Udacity's B2C business is responsible for overseeing a variety of functions that support the company's consumer business. This leadership role is accountable for planning and executing short-term and long-term strategies for the B2C segment of the company, driving major brand initiatives from start to end, improving the customer experience, and scaling the consumer business overall.
The ideal candidate for this role will have extensive experience in B2C leadership roles, a deep understanding of consumer experience, be able to collaborate/build strong cross-functional relationships, and use data/insights to implement effective solutions.
What you'll do:

• Define short-term and long-term strategic goals, roadmaps, and success measures for the B2C business
• Oversee the following teams and functions that are responsible for end-to-end execution of Udacity's consumer strategy: Lifecycle communications, marketing operations, digital marketing, partnerships, and brand
• Make strategic decisions in terms of organizational setup and hiring to ensure
• efficiency and productivity
• Build strong and effective partnerships across the organization in order to reach cross-functional goals
• Work closely with a variety of stakeholders to ensure appropriate resourcing and support

• Synthesize complex information and communicate it clearly to a diverse set of stakeholders

• Conduct deep and thorough customer research to understand customer experience, identify improvement opportunities, and recommend impactful solutions
• Fully understand how customer experience ties to business outcomes such as revenue, gross profit, market share, retention, NPS, and brand metrics
• Scale the consumer business and ensure that the customer experience laddersup to our overarching brand goals
• Partner with Product and Engineering stakeholders to determine a roadmap for a/b testing
• Guide digital product initiatives by providing guidance & tactical input on business cases and user experiences
• Engage deeply on growth marketing activities and marketplace channels with acquisition/renewal
• Provide guidance on campaigns, creatives, tests, and audience targeting
• Manage the P&L of the consumer business (including marketing spend, budget requirements, sales forecasts, margin improvement initiatives) in collaboration with the finance team

Your profile:

• ~10 years of experience in eCommerce, with a deep focus on business growth
• A thoughtful leader who can be both a visionary leader and an operational manager
• A proven track-record empowering teams to do great work in a structure that keeps decision-making rights with functional leads
• A strong interest in identifying consumer needs & building customer-first experiences
• Extensive experience developing an a/b testing roadmap, running a/b tests, and interpreting results
• Proven marketer who understands and has worked across the full DTC marketing funnel
• 360 brand thinker who appreciates and invests in the entire process, from product to marketing to merchandising to driving loyalty
• Highly analytical/structured thinker who is comfortable with data and complex information
• Natural excitement to roll up your sleeves, take initiative, and execute
• Passion for working collaboratively and building rapport with cross-functional partners
• Strong communicator who thrives on clear, direct, and supportive communication

Bonus:

• Familiarity with Amplitude and Optimizely

Location: While this is a remote role, applicants must be currently authorized to work in the United States of America on a full-time basis
Compensation: The maximum base pay for this position is $210,000, depending on experience and location. This role is also eligible for a discretionary bonus, participation in Udacity's equity plan and generous benefits.
Benefits: Experience a rewarding work environment with Udacity's perks and benefits!

• At Udacity, we offer you the flexibility of working from home. We also have in-person collaboration spaces in Mountain View, Cairo, Dubai and Noida and continue to build opportunities for team members to connect in person
• Flexible working hours
• Paid time off
• Comprehensive medical insurance coverage for you and your dependents
• Employee wellness resources and initiatives (access to wellness platforms like Headspace, Modern Health, wellness day off)
• Personalised career development
• Unlimited access to Udacity Nanodegrees

What We Do
Udacity's mission is to train the world's workforce in the careers of the future. We address the complex dynamic of workforce challenges and strive to be the change we need in the world to transform talent to create opportunities for heightened productivity and retention. Udacity is where lifelong learners come to learn the skills they need, to land the jobs they want, and to build the lives they deserve.
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