Overview:
The Graphic Designer will be the main resource for creating and generating ISP's marketing assets. Their role is to assist the VP of Marketing and principal Marketing Manager will all creative assets, spanning multiple marketing channels, including: print, large format print, traditional ads, emails, landing pages, digital display ads, some web, social media, etc.,
The Graphic Designer will be responsible for managing graphic design projects from concept to completion and ensuring projects are designed to specifications and handed off in a timely manner. The Graphic Designer is a responsible team member that contributes to the marketing and stays ahead of their workload.
Primary Job Responsibilities:
- Creating and manipulating graphics through Adobe Creative Suite apps such as Illustrator, Photoshop, InDesign, Canva, Video Edit/Create and Promo.
- Ability to edit photos.
- Ability to interpret and understand creative project scope briefs and translate them into on-brand designs.
- Formatting graphics as well as collecting, processing and proofing various graphics files.
- Assisting design teams in producing advertising and digital graphics.
- Some copywriting will be required to enhance creative.
- Ability to format HTML emails, program and activate cross platforms (may include Salesforce, Marketing Clouds, Constant Contact, Greenenvelope, etc.).
- Assessing project specifics and creating a final product that adheres to those digital requirements.
- Some Wordpress design experience.
- Collaborating with digital to define design executional goals.
- Reviewing and proofing graphic materials after the designer finalizes the creative before execution.
- Translate creative and ideas into production-ready deliverables and versions.
- Work with mechanical digital standards before review and publishing.
- Create master files for renders and save in various sizes.
- Prepare and package files for final release (check size, bleed, colors, resolution, etc.)
- Assist with naming, converting, processing files.
- Create various file formats (PDF, JPG, EPS, etc.) for printers and digital production.
- Troubleshoot production problems as they arise with designers, digital media and sites.
- Maintain familiarity with brand guidelines.
- Assist in the design of assets as needed to support the overall brand.
Qualification Requirements
- Bachelor's degree in graphic design or commensurate experience in a related field.
- 3-4 years of experience, preferably within the dental or health industry.
- Advanced expertise in Adobe Creative Suite and proficiency in Canva
- Expertise in exporting, delivery, and versioning for digital
- Ability to bring creative solutions to the table, even if it requires research.
- Ability to juggle multiple job responsibilities and deadlines expeditiously
- Always learning and keeping up with trends
- Excellent interpersonal skills for fostering and maintaining business relationships
- Detail-orientated problem solver
- Strong sense of urgency
- Copy writing skills
- Proficient in Google Suite, MS Word, Excel, PowerPoint