Role Summary
Contributes to the development of creative design concepts and plans which reach and engage clients.; may lead small projects or campaigns. Assignments cover multi-media and online materials for product design marketing collateral, conferences, sales support, and advertising campaigns, among others. Partners with Editorial staff who contribute the written content and complete final reviews. May have a focus area such as graphic arts, digital media, user interface design, web content, data visualization, video post-production, animation, user experience design, user research, etc.
Responsibilities:
- Applies intermediate knowledge of design theory (typography, color, balance, scale, etc.) and tactics (storyboarding, wire-framing, prototyping) to create multimedia collateral. Understands the various audience segments for an assigned campaign; tailors design to elicit the desired reaction/response. May review the work of less experienced professionals, providing task guidance and checking for accuracy.
- Participates in creative meetings for project kickoffs and brainstorming sessions. Builds a conceptual design in support of marketing campaigns. Presents ideas, seeks feedback from peers and senior colleagues, and incorporates it into design assignments.
- Collaborates with internal (design and editorial) and external resources (freelancers, production vendors, etc.) to execute creative design assignments. May support an assigned internal client base with varying expectation levels, providing responsive and timely replies to their requests.
- Applies style guidelines and checks the work of less experienced staff to drive consistency, brand alignment, and design integrity. May partner with technology colleagues to test user experience design for digital media.
Qualifications:
Required:
- Bachelor's degree or the equivalent combination of education and relevant experience AND
- 2+ years of total relevant work experience.