Address
Form of work
SalaryJob Description
Hybrid:
This role is categorized as hybrid. This means the successful candidate is expected to be at the Warren Technical Center three times per week, at minimum or other frequency dictated by the business.
The Role:
Global Market Research (GMR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions. This is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why” and identify implications of the data.
What You'll Do:
Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
Consult with internal clients to frame the specific learning objectives for primary research, and work alongside the research manager to apply appropriate research methodologies that will best fulfill the goal.
Develop quantitative questionnaires and qualitative discussion guides.
Manage research projects and suppliers from beginning to end; holding to time and budget targets.
Collect, review, and analyze Market Research results; identify key insights from data analysis and recommend appropriate course of action.
Maintain good communication and relationships before, during and after the study with supplier, client team and manager.
Conduct special analyses utilizing current data, secondary data, or industry trends to further enhance the research findings.
Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
Additional Job Description
Your Skills & Abilities (Qualifications):
Bachelor’s degree
Minimum 5 years of Market Research or related work experience
Ability to deal with situations that are complex and ambiguous.
Willingness to ask questions, take initiative and be resourceful.
Strong leadership skills to guide internal clients through research planning, execution, and insight phases.
Demonstrated ability to work well in a collaborative, challenging, team environment.
Strong critical thinking and analytical skills, especially the ability to synthesize large amounts of data involving multiple variables into comprehensive, yet concise, actionable insights.
Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Product Teams, Marketing, Planning, Engineering, Design, and suppliers).
Outstanding organizational/project management skills.
Exceptional attention to detail.
Ability to work on multiple projects of medium to high complexity simultaneously, managing deliverables and deadlines.
Strong written & oral communication skills, including constructing well-written reports to detail key findings and executive summaries.
Ability to present confidently to senior leadership.
Advanced level of knowledge in the use of Word, PowerPoint, and Excel.
What Will Give You a Competitive Edge (Preferred Qualifications):
MBA, advanced degree, or marketing research related certifications
Experience using M-Tab
Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory) and/or other DIY survey/sampling tools
Familiarity with statistical concepts and applications
Familiarity with both quantitative and qualitative Market Research methodologies including Conjoint and Max Diff
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
