- Lead and collaborate with Segment, ETF and brand marketers, and sales partners to create, shape, execute and measure high impact, disruptive and memorable experiential programs that seamlessly link to broader client journeys. These include webinars, virtual events, seminars, conferences, exhibitions, bell ringings and third party events.
- Maintain the marketing events calendar, build project plans, lead planning calls, and coordinate with all business partners to meet deliverables
- Provide strategic and innovative thinking to connect the dots around key event components including presenters, brand message, locations and overall attendee experience
- Partner with the Brand team to coordinate and produce creative assets for each event based on direction and priorities from Segment and ETF marketers, and manage and negotiate with marketing agencies and vendors.
- Partner closely with the Corporate Events team, our logistics experts, to deliver an exceptional client experience.
- Liaise with Segment and ETF Marketing on desired outcomes, contribute to agendas and coordinate passes/ tickets, literature, promotional items, booth branding, shipping and storage. Help plan and execute pre and post event promotions.
- Help manage/oversee presenters - including coordinating speaker requests, consulting on presentation content/creation and coordinating speaker prep to ensure alignment with messaging and goals.
- Set clear KPIs for each event, measuring success against predetermined metrics. Use key insights (e.g. social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics.
- Monitor latest trends and developments in the events and asset management industry, alongside client insights and analytics, to refine our event experiences. Develop new ways to generate and distribute content derived at the experiences and events we create, in partnership with our content marketers.
- Diligently manage and track marketing event budgets, partnering effectively with other Marketing disciplines, Distribution, and Corporate Events.
- 5-7 years of experience in Corporate Events, Event Management, and/or Experiential Marketing - within a financial services/corporate/regulated environment
- Demonstrable expertise in delivering end-to-end high quality in-person and virtual events
- Bachelor’s degree in Marketing/Communications or related field an asset.
- Knowledge of financial services
- Experience managing projects, working with cross functional teams, and using data to evaluate event performance and drive insights and ideation
- Experience collaborating within an agency or marketing organization, as well as with sales, product, corporate communications, legal and compliance
- Proficient in Office, Cvent and Salesforce (or similar) tools
- Excellent venue and supplier knowledge
- Travel required (~10%) some of which may be solo
Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan