E-Communications Specialist (PRMIS)

Job Title
E-Communications Specialist (PRMIS)
Agency
Texas A&M International University
Department
Public Relations/Marketing/Info Services
Proposed Minimum Salary
$21.11 hourly
Job Location
Laredo, Texas
Job Type
Staff
Job Description
Job Summary
The E-Communications Specialist, under general supervision, manages Texas A&M International University's (TAMIU) e-marketing projects and web presence. This position will develop and implement projects/strategies for the continual enhancement of the current website design and organization and be responsible for search engine optimization, e-marketing, and social media strategies to drive additional visitors to the website.
Essential Duties and Responsibilities

• Creates, implements, researches, and maintains e-marketing initiatives to better communicate with TAMIU's existing customer base, as well as attract new prospects via email marketing, social media, virtual environments, etc.

• Develops and implements projects and strategies for enhancement of the website, including overall page design, to better market TAMIU's programs and services.

• Develops promotional graphics, as requested, and member-level pages of text, graphics, and interactive media.

• Supervises student workers that assist in e-marketing and website initiatives.

• Develops external site content and graphics, and edits interface and content for TAMIU's portal pages.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
Additional Responsibilities

• Researches, recommends and implements creative e-marketing initiatives across platforms including Google, Meta, Spotify and other designated platforms, and provides e-marketing budgetary guidance to designated offices.
• Coordinates vendor relationships with digital marketing vendors and ensures brand continuity.
• Creates, implements, researches, and maintains e-marketing initiatives to better communicate with TAMIU's existing customer base, as well as attract new prospects via social media, digital environments, etc.
• Supports University social media efforts through the creation of interactive media, including social media post-production, photography, and video.

Minimum Requirements

• Education - Bachelor's degree in applicable field.
• Experience - Four years of related experience in e-marketing/web communications and e-marketing campaigns which use pay-per-click and electronic newsletters.
• An equivalent combination of education and experience may be considered.

Knowledge and Abilities
Knowledge of:

• Word processing, spreadsheet, and database applications.
• Web site organization/design, search engine optimization, and internet technologies and terms.
• HTML.

Ability to:

• Multitask and work cooperatively with others.
• Strong verbal and written communication skills.
• Work independently once given a project.
• Think creatively and implement concepts in a web environment.

Preferred Knowledge and Abilities

• Knowledge of social media platforms
• Knowledge of trends in targeting audiences and interpreting analytics
• Knowledge of web site organization/design, search engine optimization, and internet technologies and terms.
• Knowledge of graphic design.

Licensing / Professional Certification- None.
Physical Requirements - General Office Environment.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Supervision of Others
This position generally does not supervise employees.
Other Requirements

• Evening and weekend work may occasionally be required.
• Position requires on campus, face-to-face interactions.
• Position requires maintaining a regular schedule of attendance on campus and in the workplace.

• Position requires on campus, face-to-face interactions.
• Position requires maintaining a regular schedule of attendance on campus and in the workplace.

Salary: $21.11/hourly
INSTRUCTIONS TO APPLICANT: During the application process you have only one opportunity to enter the requested information, upload documents and Submit the application. You will not be able to make changes or add additional documents once you "Submit" the application materials. The software does not allow you to "Save" your application and return to complete the process at a later time. The page "My Experience" has an area provided under Resume/CV to drop or upload files. Be sure to include:

• Resume
• Cover Letter
• At least 3 references and their full contact information, and
• Unofficial transcripts (if applicable)

Applications received by Texas A&M International University must have all job application data entered. Failure to provide all job application data could result in an invalid submission and a rejected application. "See resume" is not an acceptable entry in the job application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.