AddressAs the Director, Title Marketing, you will play a pivotal role in how Tubi presents our content library and priority original & licensed titles to the market. In this role, you will report to the Vice President, Consumer Marketing, and help guide Tubi’s Title Marketing strategy. You will create evergreen marketing strategies and title specific campaigns for priority films and series.
Responsibilities:
- Develop and execute innovative Title Marketing strategies tailored to adopt a younger social-first audience.
- Lead cross-functional collaboration with content, product, research & analytics, and growth teams to drive viewership.
- Act as a primary liaison with our content division and business partners within the Fox organization.
- Marketing lead for our content greenlight and development processes.
- Lead channel planning for title campaigns, in partnership with Media Strategy, CRM, Social, and Growth.
- Developing Title Positioning to inform channel creative development.
- Responsible for benchmarking performance by title with key learnings applied to future campaigns.
- Build and maintain strong relationships with external entertainment industry partners, agencies and vendors on behalf of Tubi and Fox.
- Collaborate with PR and communications teams to develop impactful public relations initiatives and media partnerships that enhance brand visibility and title / talent availability.
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities for innovation and differentiation in our approach to Title Marketing.
Requirements:
- 10+ years experience in marketing with increasing responsibility. And least 5 years within the entertainment, media, or streaming industry.
- Proven track record of developing and executing innovative Title Marketing campaigns that drive viewership.
- Strategic leader, experienced in managing executive stakeholders and competing priorities simultaneously.
- Creative mindset and a passion for storytelling, entertainment, and consumer experiences.
- Entertainment and Pop Culture Aficionado who identifies trends as they emerge.
- Knowledge of streaming media industry trends, technologies, and competitive landscape.
- Excellent written communication skills.
- Expert deck making and presentation skills, able to make the complex simple and easy to understand.
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below.
This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
California: $132,000—$189,000 USD
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy, or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.
