Director Product Marketing

Paradigm is an accountable specialty care management organization focused on improving the lives of people with complex injuries and diagnoses. The company has been a pioneer in value-based care since 1991 and has an exceptional track record of generating the very best outcomes for patients, payers, and providers. Deep clinical expertise is the foundation for every part of Paradigm's business: risk-based clinical solutions, case management, specialty networks, home health, shared decision support, and payment integrity programs.
The Director of Product Marketing is responsible for leading strategic marketing programs for specific products, with a focus on B2B marketing and demand generation, reporting to the VP of Product Marketing. This position manages the development and execution of innovative marketing programs to achieve short- and long-term business goals. The individual will also collaborate with our Marketing Communications & Operations team on the execution of enterprise-related programs that support Paradigm's product-specific and overall marketing and communications strategies.
*This position is a full remote work opportunity*
DUTIES AND RESPONSIBILITIES:

• Develops annual product-focused marketing plans, including setting business strategies, managing product-specific marketing budgets, and adjusting based on changing business, industry, and stakeholder needs.
• Creates and executes product-specific strategic marketing campaigns and tactical programs for Paradigm's case management and home health services products to increase sales for new and existing clients.
• Writes and presents creative marketing briefs that reflect competitor insights and movements and guide internal partners through the Product Marketing process.
• Builds and manages strong, collaborative relationships with diverse stakeholders in a highly matrixed organization to ensure effective and strategic implementation of Product Marketing programs, including identifying target markets and prospects. Key stakeholder groups include sales and sales operations, product owners, product development leads, and operations.
• Manages strategy, content, and branding for product-focused campaign assets such as collateral, paid advertising, organic and paid social media, website pages, PowerPoint presentations, and internal and external communications.
• Crafts clear, effective, and unique storylines that tell the product value proposition and deliver via a range of marketing channels, such as one-pagers and PowerPoint presentations.
• Produces effective sales tools and lead generation and nurturing programs to support product growth for existing and new customers.
• Builds thought leadership content with a focus on lead generation, customer engagement, and retention-including industry articles, blogs, case studies, white papers, position papers, and speaking sessions. Manages and collaborates closely with subject matter experts.
• Understands corporate brand guidelines and ensures all assets adhere to standards to maintain brand integrity and consistency across the enterprise.
• Implements marketing and content development plans and calendars to manage marketing initiatives, meet deadlines, track progress, manage outside vendors, and keep stakeholders informed and involved.
• Tracks and develops reports on marketing metrics from all media channels to monitor performance as well as draw insights to strengthen future Product Marketing campaigns.
• Monitors and analyzes marketing trends and the competitive landscape for assigned products to drive Product Marketing strategies. Works closely with enterprise strategy to maintain up-to-date competitor profiles.
• Manages special projects as they arise from product-specific or enterprise programs and initiatives.

QUALIFICATION REQUIREMENTS:

• Education: BA/BS in Marketing, Marketing Management, Communications, Public Relations, or Journalism; MBA or master's degree preferred
• Experience: Strong track record of leadership, success, and career progression in Product Marketing; workers' compensation and/or health care experience preferred

Technical Skills

• Very high level of comfort with MS Office (Word, Excel, PowerPoint, Outlook). High level of comfort with the following types of platforms: webinar technologies (Zoom and Microsoft Teams), SharePoint, CRM (Salesforce.com), and email marketing (Pardot). Some design familiarity (e.g., InDesign) is a plus.

• Experience with B2B marketing as well as customer and channel development.
• Expert-level communicator-written and verbal with English language skills-and a high level of comfort presenting to leadership, stakeholders, and partners.
• High level of knowledge/understanding of distribution channels, branding, advertising, digital marketing, digital technology, marketing attribution, targeted online ads, and budgeting
• Ability to understand and interpret marketing metrics from various marketing channels to draw insights and communicate performance to Product Marketing team members and stakeholders.

Work Skills

• Strong ability to work independently and collaboratively to execute projects and communicate professionally including providing clear and specific direction to team members and external vendors.
• Strong interpersonal skills and takes ownership to build external partner and vendor relationships and internal partner relationships with stakeholders, including executives, physicians, nurses, and Marketing team colleagues.
• Proven ability to meet deadlines, manage, track, and coordinate multiple complexities involved in leading strategic Product Marketing campaigns.
• Very strong organizational, problem-solving, and project-management skills
• Good judgment, with the ability to make timely and sound decisions, including a high level of accuracy and attention to detail.
• Takes the initiative and is extremely proactive in identifying project needs and proposing and implementing solutions.
• Strong analytical skills, business savvy, and the ability to multitask are all essential
• Creative, flexible, and innovative team player
• Commitment to excellence and high standards
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

Paradigm believes that fostering a diverse and inclusive workplace is central to our mission of helping more people and transforming lives. We're striving to build a culture that better reflects the society we live in and empowers our team to deliver the highest levels of compassion and care to those we serve. For us, achieving this goal requires a workforce that respectfully embraces differences and commits to positive change, creating an environment where everyone is able to bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Other details

• Job Family Active
• Pay Type Salary
• Min Hiring Rate $132,000.00
• Max Hiring Rate $160,000.00
• Travel Required Yes
• Travel % 10

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