See. Know. Secure. Every connected asset everywhere.
- Proven experience in cybersecurity or SaaS Product Marketing and roles, ideally with more than 7+ years experience
- Passion for innovation, technology, and driving industry disruption
- Strong understanding of cybersecurity technologies and its applications within enterprise
- Mastery of foundational PMM skills - messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research
- Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward
- Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner
- Strong leadership and collaboration skills, with the ability to influence cross-functional teams and drive results
- Analytical mindset with the ability to leverage data to make informed decisions and measure marketing effectiveness.
- Bachelor's degree or demonstrated professional equivalent skill
- Willing to travel 15-25% of the time to serve as thought leader at conferences
- Develop and execute the Product Marketing strategy for Ordr, in alignment with the company's overall marketing and business goals.
- Collaborate with cross-functional teams, including product management, sales, and engineering, to understand the features, benefits, and competitive advantages of the Ordr platform and products
- Create compelling messaging and positioning for Ordr platform and products, with differentiated messaging that resonates with our target customer and key personas.
- Lead the development of marketing collateral, including product datasheets, whitepapers, case studies, and presentations, that effectively communicate the value proposition and differentiation of Ordr
- Serve as the evangelist and thought leader for Ordr, delivering persuasive presentations at analyst briefings, industry events, webinars, and trade shows
- Drive go-to-market activities for new product launches, ensuring successful adoption and market penetration.
- Conduct market research and analysis, interact with analysts to identify customer needs, market trends, and competitive landscape.
- Collaborate with the demand generation team to develop and execute integrated marketing campaigns that generate awareness, leads and support sales efforts.
- Work across marketing to develop and deliver impactful content for digital marketing channels, including website, social media, and online advertising.
- Develop sales tools that support the selling process including first call decks, solutions briefs, white papers, videos, blogs and webinars
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of Product Marketing initiatives and identify areas for improvement.
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. Salary range: $225,000 - $275,000.