Director Of Public Relations

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Oceanfront elegance within an iconic social club setting. From the moment it first opened its doors on New Year’s Eve 1930, The Surf Club has hosted history. It is here that you will find Four Seasons Hotel at The Surf Club. An icon in the Miami Beaches, located near Sunny Isles, this beachside hotel brings a new era of luxury, with celebrated dining and a world-class spa, to its Surfside shores.

About The Surf Club

From the moment it first opened its doors on New Year’s Eve 1930, The Surf Club in Miami has hosted history. It is an institution whose reputation looms large in the imagination of so many more people than can ever have visited it, let alone been club members. When tire tycoon Harvey Firestone first had the idea of a new type of social club, on board his yacht the Marybelle, he could never have imagined how enduring the appeal would be of what he would soon create. On this same 9-acre stretch of oceanfront in Surfside, Florida, located in the northern beaches of Miami, Four Seasons Hotel at The Surf Club today comprises 77 guest rooms, a selection of hotel residences, Lido Restaurant and Champagne Bar, a pristine pool and beach area, and a Spa and Wellness Center.

Join Our Team

The Director of Public Relations will oversee, develop, and execute an annual strategic and integrated plan that supports the Brand’s commercial strategies and the Hotel’s business objectives, including Public Relations, Collaborations, Digital Media, Social Media, and Marketing Communications.

This role is essential to positively position the Hotel, its Food and Beverage Outlets, Spa, Amenities, Meetings and Events, and Personnel as world-class, while at the same time, contribute to driving traffic and revenues to this iconic destination. Through creative and strategic thinking and execution, this role will increase awareness and visibility of the Hotel, and further enhance its offerings, contributing to driving business objectives while liaising as an essential ambassador of Four Seasons Hotel and Residences at The Surf Club within the community, press, and collaborations.

The Director of Public Relations reports directly to the Director of Marketing and is supported by a Regional Director of Public Relations and Communications. This leadership position will have direct oversight of a Shared-Services Digital Media Manager.

About The Role

Public Relations and Communications

• Develop a year-round integrated Public Relations and Communications Plan across all Hotel pillars that supports Four Seasons Global Commercial Strategies

• Work closely with all Hotel departments to develop new storylines; lead and manage departmental PR and marketing meetings; represent Public Relations and Communications team throughout hotel meetings and operations

• Anticipate need periods, as well high demand periods, and activate teams to develop thoughtful and results-driven experiences that support our hotel positioning

• Press Room management including monthly posting of press releases, creation of story starters, and optimizing fact sheet and bios to highlight and communicate our news effectively and maintain prominent engagement on our Four Seasons Press Room

• Maintain image library to ensure the best representation of property

• Identify target publications, manage media communications, pitch and secure editorial coverage, and coordinate media visits to generate ongoing coverage from both domestic and international markets

• Execute PR strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for R&B outlets

• Act as property liaison with brand agency for editorial opportunities and execution of brand campaign toolkits

• Manage PR related tracking and reports and create highlight presentations

• Ensure monthly to quarterly sharing of PR and Communications highlights to hotel stakeholders

• Conduct a benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position

Brand and Community Collaboration

• Procure and execute marquee collaborations and experiences with aligned luxury brands in fashion, wellness, art, culture, and all lifestyle spaces that support the hotel positioning

• Seek, identify, and execute local event participation and key destination experiences that reach our local surrounding communities and target audiences

• Be active within relevant local and regional committees and associations

• Engage with local visitors’ bureaus and tourism boards for potential collaboration and awareness opportunities

Brand Management

• Ensure visual identity applications and brand guidelines throughout department and hotel

• Lead the coordination and creation of hotel promotional items, newsletters, and seasonal brochures

• Production and coordination of Hotel photo and video shoots

Digital Marketing

• With direct oversight of Digital Marketing Manager, lead and direct website and social media content strategies based on Public Relations and Integrated Communications plan and initiatives and understanding of social media landscape

• Ensure proper cadence and algorithm of social media content development, engagement, and community management

• Co-manage and support the hotel’s digital communications strategy with a proactive and creative approach that supports PR and Communications plans and initiatives including email and social media marketing

What We Expect

Education and Experience:

• College graduate

• Minimum of seven years of management experience in Public Relations, communications, digital marketing and related industries, preferably within the lifestyle and hospitality industries.

Desired Skills and Abilities:

• Active understanding of Hotel business mix, consumer profile, and insights

• Knowledge of industry and market trends and developments

• Strong relationship-building skills and ability to negotiate mutually beneficial collaborations

• Excellent writing, presentation, and communications skills, with a strong sense of quality and a creative mind set

• An eye for aesthetic

• Knowledge of InDesign and production methods in graphic arts and collateral.

• Attention to detail and organization

• Media relations experience

• Ability to manage third-party agencies, partners, and vendors

• Demonstrated knowledge of mobile, emerging, and media applications

• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities

• Proficient in Microsoft Office Suite

*A portfolio highlighting writing samples, project and media plans will be required.

What to Expect

Competitive Salary & Wages

Medical, Dental and Vision insurance

401(k) Retirement Plan

Complimentary Parking

Paid Time Off and Holiday Pay

Excellent Training and Development opportunities

Complimentary Accommodation at other Four Seasons Hotels and Resorts

Complimentary Dry Cleaning for Employee Uniforms

Complimentary Employee Meals

… and so much more!

Candidates must have valid work authorization for the U.S.

Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.