Public Relations Associate Director: Real Estate

Company: M18

Job title: Associate Director, Real EstatePublic Relations

Position type: Full-time

Location: Miami, F.L.

Salary range: $90,000 - $100,000

M18 is a leading Public Relations company specializing in the intersecting fields of hospitality, Real Estate and design. With a unique understanding of today's cultural, business and media landscapes, their mission is to develop and execute strategic, high-impact Public Relations campaigns that engage the public with compelling and meaningful storytelling. M18 represents a high profile group of the most innovative companies, projects and people within their areas of focus. While our projects are diverse in concept, scale and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.

Role accountabilities:

• Develop and implement strategy and campaign planning for multiple high-profile client accounts
• Establish and build relationships with local, national, and regional media outlets
• Write and edit persuasive external and internal documents such as press releases, op-eds, fact sheets, talking points, and communications strategies
• Craft and send pitches to relevant media outlets about client activities
• Train and supervise junior staff and delegate work as required
• Consult on creative partnerships, including brands, publications, organizations, and social media creator

Qualifications:

• At least 5 years of Public Relations experience, with agency experience in the luxury Real Estate field preferred
• Experience pitching the media and demonstrated success in securing coverage for clients
• Strong writing skills. Your background in written communication includes extensive experience developing sharp, compelling online content
• Ability to handle multiple assignments at once, work quickly, and meet deadlines in a fast-paced environment
• Strong aesthetic, point of view, and attention to detail
• Exemplary working knowledge of all social and digital media platforms
• Proficient in Microsoft Word, Excel, and Photoshop

Note: Interested in this role but it's not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! At Brightmode we recognize that our clients are the most successful when they have fresh perspectives at the table. We're eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role.