Director Of Marketing

About Marriage Helper

MH International (aka Marriage Helper) is an international organization that exists to support, strengthen and save marriages to last a lifetime. We do this through our coaching, online courses, and live workshops that hold over a 70% success rate at keeping marriages together. We have a mission to champion marriage and see divorce decline. We believe in marriage and that is crucial to the backbone of society, economics, individual wellness, and family stability. We believe that every person deserves a strong marriage, and we seek to teach people how to do that.

As many say, “No one teaches you the two hardest things in life: marriage and parenting.” Well, we do.

We know how to create and sustain fulfilling relationships that last a lifetime, and we want to teach the world.

Role Overview

Creating the CLIENT-FIRST marketing strategy and driving implementation of campaigns within the marketing department to expand audience, increase qualified leads, and working along the sales team to convert leads into clients.

Responsibilities will include:

• Strategic Leadership: Lead the development and execution of comprehensive marketing strategies that align with Marriage Helper’s mission and objectives. Provide visionary leadership to the marketing team, fostering innovation and creativity.
• Brand Management: Oversee the development and maintenance of a strong, consistent brand identity across all channels. Ensure that our messaging resonates with our target audience.
• Content Management: Drive a comprehensive content strategy, optimizing it for search engines. Ensure that our content aligns with our mission and engages our audience effectively.
• Top 10-level Podcasts with massive followings: Spearhead the development and promotion of our podcasts that amplifies our brand’s voice and provides valuable insights to our community.
• Speaking/Events: Strategically plan and execute speaking engagements and events to amplify Marriage Helper’s presence, creating meaningful connections with our audience.
• Paid Strategy: both Facebook and Google PPC campaigns, managing our ad agency, plus other creative ways to acquire paid leads
• Market Research and Analysis: Conduct thorough market research to identify opportunities, trends, and potential challenges. Utilize data-driven insights to inform marketing strategies and optimize campaign performance.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, and customer experience, to ensure cohesive and integrated marketing efforts that support overall business objectives. Work with sales team lead to create predictable revenue
• Digital Marketing Excellence: Drive digital marketing initiatives, including social media, email campaigns, SEO. Stay abreast of industry trends and emerging technologies to enhance our online presence.
• Public Relations: Develop and maintain positive relationships with media outlets and influencers. Lead PR campaigns to enhance Marriage Helper’s visibility and reputation.
• Budget Management: Responsible for the development and management of the marketing budget, ensuring optimal allocation of resources for maximum impact.
• Team Development: Build and nurture a high-performing marketing team. Provide mentorship, guidance, and professional development opportunities to team members.

Requirements:

• Devoted, fiercely and fearlessly, to the mission of Marriage Helper
• Minimum of 10 years of progressive marketing experience, with at least 3 years in a leadership role.
• Experience with​​ growth funnels, social media, podcast management, Youtube management, content marketing & SEO, PR and branding.
• Proven success in developing and implementing effective marketing strategies.
• Excellent communication and interpersonal skills, with the ability to inspire and lead the marketing team.
• Strategic thinker with a track record of driving results and achieving business objectives.
• Familiarity with the latest trends and technologies in digital marketing.
• Experience with B2C marketing.
• Willing to try new things, fail, and try again

Is Marriage Helper right for you?

• Like us, you are passionate about seeing marriages thrive
• Like us, it breaks your heart to see the pain of divorce on spouses and children
• Like us, you care about making a HUGE difference in society and culture
• Like us, you believe marriage is a sacred commitment that should last a lifetime
• Like us, you believe marriage makes the world a better place
• Like us, you don’t back down when opposition comes or things get hard
• Like us, you want to work at a company that makes a difference while also having flexibility in your schedule
• Like us, you enjoy driving new projects and making direct contributions to the organization’s success + mission

You Might NOT Be Excited About Us

• We’re fairly small (~50 total people), so if you like a ton of hierarchy and corporate feel of a bigger company, this isn’t for you.
• We are 100% committed to the mission of championing marriage. So, if you don’t really care about marriage or think that people should only be married “as long as they both shall love”, then this is not the fit for you.
• We believe that there is hope for every situation. So if you feel like “once a cheater always a cheater” or feel like as soon as marriage doesn’t feel good anymore people should call it quits, this isn’t the job for you.
• We don’t have it all figured out. As a bootstrapped, entrepreneurial-driven company, there are many areas of the company where we’re still “building the rocket on the way up.” So, if you require a tested and proven playbook to perform every aspect of your job, then this probably isn’t the place for you.
• We work really, really hard. Everyone on the team is extremely mission-driven and works incredibly hard to achieve our “comfortably-uncomfortable” goals. While we DON’T believe in working weekends or pulling “all-nighters” as a normal course of business, if you want a cushy, 40-hour per week job, you probably won’t like it here.
• We change our minds, pivot fast, and embrace change when change is needed. We aren’t flakes, nor do we seek chaos for chaos’ sake. But we WILL shift projects and priorities when presented with new data, so, again, if you need to work at a company that “has it all figured out,” we’re not the place for you.
• We don’t micro-manage. This is not the kind of job where you show up and we tell you exactly what to do every day. We need people who can manage their own calendar and who aren’t afraid to Google something if they don’t know how to do it. In other words, if you need to know EXACTLY what you will be doing every hour of the day, week over week, we’re probably not a good fit.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 10 years (Required)
• Leadership Marketing Role: 3 years (Required)
• Managing a team: 3 years (Required)
• B2C: 3 years (Required)

Ability to Commute:

• Spring Hill, TN (Preferred)

Work Location: In person