Address
Form of work
SalaryPosting Details
Posting Details
Position Number:
104314
Title:
Director
Functional Title:
Director of Marketing & Communications
Category Status:
33-Exempt Regular
Applicant Search Category:
Staff
University Authorized FTE:
1.000
Unit:
ARHU-College of Arts & Humanities
Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.
Position Summary/Purpose of Position:
The Clarice Smith Performing Arts Center (“The Clarice”) at the University of Maryland is part of the College of Arts and Humanities. A world-class center featuring exceptional performance, arts education, and creative expression, and six performance venues, The Clarice is home to UMD’s nationally recognized School of Music (SOM) and School of Theatre, Dance, and Performance Studies (TDPS) and its own artistic platform, Clarice Presents. Together these units leverage creativity, innovation, scholarship, and community engagement across the arts to support student and independent artists of all levels and voices. Many of the performances and activities of these partners are also amplified through Arts for All, a university-wide initiative dedicated to combining the power of the arts, technology, and social justice to collaboratively address the world’s grand challenges.
As a member of the Office of Marketing and Communications for the College of Arts and Humanities, the Director of Marketing and Communications for the Performing Arts is responsible for leading the marketing, recruitment, and communications strategy for the performing arts units at The Clarice. Working closely with the Assistant Dean for Marketing and Communications, the Executive Director of The Clarice, and other senior leadership, the Director strategically integrates and leverages branding, messaging, public relations, advertising, audience building, and creative and digital experience campaigns to ensure they are boldly conceived and effectively executed. The Director also uses audience data and analytics to help achieve sales and participation goals. The Director will supervise four staff on the marketing and communications team.
As a member of the Office of Marketing and Communications for the College of Arts and Humanities, the Director of Marketing and Communications for the Performing Arts is responsible for leading the marketing, recruitment, and communications strategy for the performing arts units at The Clarice. Working closely with the Assistant Dean for Marketing and Communications, the Executive Director of The Clarice, and other senior leadership, the Director strategically integrates and leverages branding, messaging, public relations, advertising, audience building, and creative and digital experience campaigns to ensure they are boldly conceived and effectively executed. The Director also uses audience data and analytics to help achieve sales and participation goals. The Director will supervise four staff on the marketing and communications team.
Benefits Summary
Top Benefits and Perks:
Exempt Benefits Summary
Minimum Qualifications:
Education:
Bachelor’s degree in Marketing, Communications, Journalism, English or a related field
Experience:
Minimum of 7 years of progressive leadership experience in marketing and communications, with a strong preference for experience in a performing arts organization
Knowledge, Skills, and Abilities:
- Established and demonstrated experience with strong leadership, team-building, and staff motivation
- Demonstrates knowledge of and is savvy about current trends, strategies, and practices in arts marketing, audience development, and promotional initiatives
- Excellent communication and interpersonal skills, particularly the ability to work collaboratively, build relationships, and effectively manage multiple partner relationships
- Creative, analytical thinker with a data-driven approach to evaluating marketing performance
- Ability to build and manage brands
- Exceptional marketing, writing, and editing skills
- Exemplary organizational and time management skills
- Experience creating and delivering strong marketing content across a range of digital and traditional media
- Proficiency in advanced features of Microsoft Office products and the Google Suite with the use of virtual meeting tools such as Zoom to work collaboratively.
- Understanding of and strong interest in artistic programming, the arts in general, and community engagement
- Schedule flexibility and ability to meet expectations of occasional night and weekend responsibilities.
- Ability to work effectively under pressure, managing multiple priorities, building consensus, and meeting deadlines.
Preferences:
Preferences:
- Master’s degree or MBA in not-for-profit/art marketing, integrated marketing communications or a related field
- Experience working in higher education
- Experience working for a performing arts organization
- Experience with Adobe Creative Suite
- Skills in market research and ability to analyze and strategically apply data analytics
- Demonstrated knowledge of the mission and goals of SOM, TDPS, and The Clarice.
- Experience in developing earned income goals and budgets
Additional Certifications:
Additional Information:
Salary: $112k – $140k commensurate with qualifications and experience.
Candidates must be able to provide proof of eligibility to work in the USA. No visa sponsorship is offered for this position.
The University also offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision, and Prescription coverage.
Women and minorities are encouraged to apply.
Candidates must be able to provide proof of eligibility to work in the USA. No visa sponsorship is offered for this position.
The University also offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision, and Prescription coverage.
Women and minorities are encouraged to apply.
Job Risks
Not Applicable to This Position
Physical Demands
Typical office environment
Posting Date:
12/18/2024
Closing Date:
Open Until Filled
Yes
Best Consideration Date
01/17/2024
Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
