Director Of Marketing

Position Description V10

Title: Director of Marketing

Company: Hilco Streambank

Brand: Preeminent Intellectual Property advisory firm

Web: https://hilcoglobal.com/companies/hilco-streambank/

HQ Location: New York City: Times Square

Candidate Location: Commutable to Times Square

Report to: Chief Commercial Officer

WFM: Hybrid flexibility

About our Client

Hilco Streambank is a preeminent intellectual property advisory firm. Our team specializes in advisory services related to all forms of intangible assets, including brands, software, patent portfolios and supporting technology. In connection with these assets, we provide sell-side, buy-side, advisory and valuation services.

What We Do

By way of example: when a retailer files for bankruptcy and announces it is going out of business, the company sells the assets in the stores (apparel, furniture, etc.). The retailer’s brand name, e-commerce platform, domain names and other intangible assets have value and can also be sold.

We develop processes to market these intangible assets, similar to the way in which investment banks run processes to market entire companies, but often on a much more compressed time frame and involving creatively implemented auction structures.

Separate from our sell-side advisory roles, we also assist clients in evaluating patent portfolios and provide advisory services related to patents including identifying white space (research and development opportunities), acquiring patents, and identifying monetizable patents.

Position Overview: Marketing Director

We are seeking an experienced, energetic, and self-motivated Marketing Director to implement digital and traditional marketing strategies for our brand and various client services and offerings. The Marketing Director should have experience marketing professional services such as with a law firm, investment bank, financial advisory firm, or similar services business.

The Marketing Director will have the opportunity to interface with clients and potential buyers of a client’s assets, so good interpersonal skills are a must.

We are an entrepreneurial team that moves quickly and looks forward to a candidate who can identify new ways to be creative and work collaboratively to create efficiencies in what we do.

Why is Hilco Streambank a Great Career Move?

If you would like to work for a company where your creative skills are essential to success, and your proven past successes are appreciated and valued, then please read further.

Success in this senior marketing position is defined by an individual who loves the profession of Marketing, wants the opportunity to build a team which drives customer value and is committed to making it happen. The result of these efforts is a base of highly satisfied customers providing the ability for the company to expand into additional markets.

Our culture is unique. We absolutely believe in using data to drive decisions, measure our success, and ultimately improve all interactions with our customers. We value those with the creative mindset to propose new solutions to difficult problems.

We believe in a work-life balance. Our experience has taught us that a steady diet of crazy hours ceases to produce quality output for our clients.

Primary Roles & Responsibilities:

· Develop inbound/outbound lead generation strategies for both digital and traditional channels including social, video, events, and thought leadership. Enhance these strategies to improve pipeline and conversion performance.

· Data management - identifying key performance indicators for email campaigns and web traffic and analyzing the data.

· Oversee all marketing communications.

· Develop and track metrics and success criteria for all marketing programs and activities across demand generation, product marketing, channel and partnership marketing campaigns, and creative services.

· Manage and scale marketing lead gen.

· Translate a strategic marketing plan into actionable quarterly targets and initiatives, keeping team and budget on target and on schedule.

· Establish budgeting, attribution, reporting and performance/ROI analysis.

· Be responsible for marketing operations, the tech stack, integrated campaigns, digital media, email marketing, customer marketing and expansion initiatives, field marketing, and event management.

· Serve as the voice for product marketing, brand, buyer and client persona development, positioning & market analysis to internal & external audiences.

Our Customers

Currently, Hilco Streambank delivers advisory services to major players in the secured finance, retail, consumer, technology and other industries. We are truly industry agnostic but tend to focus on industries in which intangible assets drive value In connection with our engagements, we work regularly with law firms, financial advisory firms and investment banks..

The Search Process

Derby Management is coordinating the search process for Hilco Streambank

Hilco Streambankrecognizes that past and future success is directly related to the quality of the people on the team. Through careful selection, the company had identified individuals who possess the ability, desire, and dedication to aggressively grow the company.

Our Chief Commercial Officer:

· Passionate and always wants to land the deal

· Understands what needs to be done “now” and what can wait until “tomorrow morning”

· Loves new ideas

· Always enthusiastic

· Respects weekends

· Expects team members to ask questions

· Willing to explore new markets and invest resources

Demonstrated Marketing and Business Skills you must bring :

● Strong Outbound (non-permission-based) media: all types from events and conferences, non-solicited email mailings and everything else that would be appropriate in this category.

● Proven Inbound (permission-based) media: blogs, social media, and targeted emails.

● Exceptional writing, proofreading, and communication skills including presenting.

● Compelling Video: use of platform integrated apps such as Vidyard and others.

● Interesting Podcasts: show us Podcasts that you produced and drove traffic.

● Fluency in Marketing Technology: CRM, CMS, and Marketing Tech Platforms; SFDC and MS acceptable.

● Successful Event Management: both the events and the marketing to bring people to the events.

● Excellent Communications: Written, PowerPoint, Listening, and Presenting

● Technical Marketing: Specific ability to write/assemble and write technical papers- “technical” with a small “t”.

● Analysis of Marketing Data: Fluency in Excel and tools to improve marketing data management.

● Effective Subcontractor Management: knowledge of and an ability to bring in skilled cost-efficient subcontractors to work on specific marketing assignments.

● Financial fluency: must understand a P&L and the dynamic interrelationships of expenses among Sales, Marketing, and Customer Support.

● Demonstrated Time management: can outline the skills and personal processes required to work in a decentralized operating environment that will require multi-tasking.

● Value Pricing: ability to articulate the What and Why of a company’s pricing strategy.

● Compelling Storytelling: passion for crafting compelling narratives that drive people to action.

● Strong project management skills: attention to detail and the ability to drive deadlines, create executive reports, and manage issue escalations.

● Insights into conversion rates: Detailed understanding at the tactical level for each stage of lead and opportunity development and the levers that increase conversion rates

Experience:

● 5-10 years of experience in marketing, brand management and content design for a professional services firm.

● Progressive career development from Marketing Coordinator to Director of Marketing

Personal Attributes Required for Success:

● A passion for spurring customer growth through Marketing.

● Attention to Detail – you avoid “rip and run” at all costs.

● Self-confident so that you know anything is possible with hard work, planning, and good teammates.

● Work well in a small team environment, often working autonomously to create pieces of a larger campaign.

● Level-headed, excellent judgment, and clear-thinking in the inevitable pressure situations.

● Ability to think strategically and to execute and manage tactically.

● Able to prioritize responsibilities with the appropriate level of urgency.

● The ability to critique your own work and others’ work and absorb and apply feedback.

● Embraces Change, Curiosity & Courage - Demonstrates curiosity and a growth mindset; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.

· Bachelor’s degree (minor or major) in Marketing, Communications, or a related field.

· Marketplace competitive: Base + Variable

· We offer a full benefits package including multiple Health Insurance options, HAS, Dental, Vision, 401k, Life and Accident, and Tuition Reimbursement.

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Job Type: Full-time

Pay: $129,466.00 - $141,181.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement

Schedule:

• Monday to Friday

Application Question(s):

• Are you currently a Director of Marketing for a Professional Services company

Experience:

• Marketing for a Professional Services: 5 years (Required)

Ability to Relocate:

• New York, NY 10036: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10036