Address
SalaryAboutCoyuchi
Since 1991, Coyuchi has been a leader in crafting organic linens–producing products using the most environmentally responsible methods possible. Since then, we continue to inspire the industry by focusing on the soil from which it all starts. Striving to have our fibers grown on land that is farmed in its most natural state, so we can make the smallest impact on the Earth, as we create comfort.
Coyuchi is a multi-channel retailer with a growing digital presence online at Coyuchi.com, retail stores and a robust wholesale business.
About the Role
Coyuchi is looking for an experienced Digital Product and Ecomm experience Director who has a passion for optimizing ecommerce websites for growth and for conversion optimization. This role will be a critical part of the ecommerce team and will help to shape the direction of Digital Product for the company. The ideal candidate will oversee the Digital Product roadmap, build product requirements and manage the delivery process, and optimize the website experience. You will oversee Digital Product, ecomm merchandising, and the partners agencies.
What we are looking for
Key Responsibilities
- Oversee Digital Product and Experience (UX/UI) and ecomm merchandising, primarily on Shopify Plus platform
- Build and manage the product roadmap to optimize experience, conversion, and continuously evolve/innovate Coyuchi's Digital Product
- Define and prioritize Digital Product and UX/UI features, business case, requirements to support Coyuchi's ecommerce goals and business models (B2B, B2B2C, Marketplace, 2nd Home, International, etc)
- Manage SI / development agencies relationships and RFPs
- Responsible for keeping the sprint cycles running on time, on budget and within business expectations. Communication is key in this role.
- Report out on all releases and the ROI and success of each key feature
- Supervise ecomm merchandising and coordinate weekly/monthly tasks related to HP/PLP/PDP catalog management, website pages and shops refresh, pricing and promos, features deployment and testing
- Analyze ecomm performance and identify opportunities for optimizations (funnel from entry to add to cart, traffic and CVR patterns across pages/shops, CVR drivers, engagement metrics, "leakages", etc)
What You Have
- 10+yrs experience in ecommerce as a Product Manager or Ecommerce Manager
- Deep knowledge of Shopify
- Basic understading of JavaScript, HTML and CSS
- Experience writing business requirements and overseeing QA
- Solid understanding of the ecommerce technology landscapt (Shopify & tech stack)
- Knowledge of basic UX priciples and ADA
- Able to communicate with both technical and non-technical partners
- Proficient in JIRA / Atlassian products
- Experienced in Agile and Scrum methodologies
- Ability to meet deadlines and manage a budget
- Analytical and data-driven
- Strong attention to detail and critical thinking skills
