Director, Digital Media (Paid Marketing)

Position Summary...
What you'll do...
We're hiring a Director of Paid Marketing to lead club and online sales, membership retention, and acquisition. You will develop, manage, and optimize data-driven and promotional programs across multiple marketing channels, including Paid Search, Paid Social, Display, Video, and Affiliate Marketing.
The Director will oversee vendor and media agency management, media planning, stakeholder management, and maintain relationships during a significant transformation. You will help develop and implement strategies to engage members throughout their lifecycle with personalized and targeted marketing.
As a passionate expert in media planning and execution across Paid Search, Social, Display, and Affiliate channels, you will set a clear vision and lead your team to achieve performance goals. Reporting to the Senior Director of Channel Execution, you will work to deliver a cohesive omni-channel marketing experience.
Location: San Bruno, CA | Dallas, TX | Bentonville, AR
What you'll do:

• Define and take ownership of goals, KPIs, budget, and performance forecasts.
• Ensure alignment across teams regarding goals, KPIs, and market trends.
• Manage media strategy to improve growth targets based on member priorities.
• Manage media budget and allocation to maximize portfolio efficiency.
• Develop testing strategies (A/B and multivariate tests) with Member and Business Intelligence to enhance the program and gain insights into channel incrementality, prospects, and member segments.
• Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
• Optimize vendor relationships to increase ROAS, reach, process efficiency, and technical optimization.
• Present campaign reporting with main learnings.
• Lead and manage three teams of motivated marketing and operation professionals.
• Collaborate with Product and Tech teams to communicate data and technical requirements for marketing needs, prioritizing initiatives based on business objectives.
• Test new media channels and tactics to improve marketing performance.

What you'll bring:

• You are organized, disciplined, and accomplished in problem-solving.
• Excellent communication skills, flexibility, and composure under pressure.
• You are comfortable operating in a large and matrixed organization with a lot of partners, rapid pace, and constant decision changes.
• You love to analyze campaign performance to provide actionable recommendations and deliver continuous improvements to data-driven program and promotional email campaigns
• You are an advocate in advancement of our email features and capabilities including targeting and personalization
• You have 8+ years in email marketing, managing campaigns, managing vendors for an e-commerce /retail organization
• Experience in team management and motivating a group of professionals.

At Sam's Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $143,000.00-$286,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)

• Stock equity incentives

Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America