Director Of Digital Marketing

ANDERSEN CORPORATION SUMMARY:

At Andersen, we pride ourselves on our core values of Excellence, Integrity, Innovation, Partnership and being a leader in Corporate Citizenship. Headquartered in Bayport, Minn., Andersen Corporation is the largest window and door manufacturer in North America. Newsweek recognized Andersen as one of “2023 America’s Greatest Workplaces.”

We’re focused on bringing more light into people’s lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. Andersen embraces our nine Employee Resource Networks to celebrate our differences and to champion diversity. We are named as a Forbes “Best Employer for Diversity 2022.”

Earning the 2023 ENERGY STAR Partner of the Year—Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you’ll have the opportunity to make a difference at Andersen.

SUMMARY:

The Digital Marketing Director, Andersen Division, is responsible for building and developing a high performing team while developing and driving the execution of strategic Digital Marketing initiatives to grow digital demand for our AW business through our Dealer channels and strategic audiences. This role oversees the Andersen website and marketing automation teams, as well as paid search, paid digital media and online reputation. The marketing director is also responsible for maintaining a strong connection to the broader Andersen and Renewal by Andersen marketing teams to collaborate on enterprise marketing initiatives and to leverage shared resources.

PRIMARY RESPONSIBILITIES:

• Grow and develop a high performing marketing team to plan and execute marketing strategies that support digital demand for the AWD business
• Develop and execute annual Digital Marketing plans and manage budgets to maximize AWD sales, drive traffic, enhance the brand, and elevate customer experiences
• Develop and execute marketing automation strategies utilizing Salesforce Marketing Cloud to support AWD customer engagement and product promotional strategies that develop, nurture, and retain customer relationships and provide a world class customer experience
• Develop and implement strategies to provide personalized experiences to different strategic customer segments (homeowner and pro audiences) that drive digital demand and provide a world class homeowner experience across all digital channels
• Drive Enterprise innovation and efficiency through engaged collaboration with Andersen's divisions and business units marketing leaders to drive shared goals, leverage enterprise resources, and main brand alignment
• Develop and drive initiatives to improve overall Andersen brand online reputation across digital channels including 3rd party review sites and on andersenwindows.com
• develop a multi-touch attribution measurement methodology to measure and report on the overall effectiveness of traditional and digital media spend in driving traffic, leads, unit sales, and return on ad spend to the AWD business
• Oversees our relationship with outside Digital Marketing partners including digital agencies, technology partners, and customer experience research consultants
• Directly manages, supports, and develops a Digital Marketing team of exempt professionals

QUALIFICATIONS AND SKILLS:

• 4 year degree, MBA preferred
• Minimum of 10 years in progressive Digital Marketing leadership roles
• Strong technical marketing and strategic thinking and analytical skills
• Demonstrated ability to create, develop, and lead a high-performance team
• Exceptional communication, relationship building, and presentation skills
• Customer-first mindset

CULTURE AND BENEFITS:

“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It’s also why we’re committed to supporting you to approach each day with a bright outlook.

Benefits include, and are not limited to:

• Medical/Dental/Vision/Life Insurance

• Health Savings Account contributions

• Paid holidays plus PTO

• 401(k) plan & contributions

• Professional development and tuition reimbursement opportunities

• Charity contributions

• Nationwide career opportunities

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.