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Form of work
Salary$60,000-$65,000/yr
Positions Available: 1
Location (s): Cullman Area, Greater Huntsville Area
Salary: $60,000-$65,000 commensurate with experience
Benefits: Offered
About Us: Venza Care Rehab is a reputable rehabilitation facility dedicated to providing exceptional care to our patients. We are currently seeking a highly motivated and experienced Director of Care Transitions to join our team. This role is instrumental in developing and implementing comprehensive marketing strategies to increase awareness and occupancy rates for our skilled nursing facility.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase awareness and occupancy rates for our skilled nursing facility.
- Cultivate and maintain relationships with healthcare professionals, community organizations, and referral sources to drive admissions.
- Maintain active status with the facility credentialing vendor.
- Collaborate with the interdisciplinary team to assess and prioritize potential admissions based on facility capabilities and patient needs.
- Conduct facility tours for prospective residents and their families, providing detailed information about our services and amenities.
- Manage the admissions process, including pre-admission assessments, insurance verification, and necessary paperwork.
- Oversee the creation of marketing materials, both digital and print, ensuring alignment with regulatory guidelines and organizational branding.
- Utilize digital marketing channels, including social media and online platforms, to enhance the facility's online presence.
- Monitor and analyze key performance indicators related to admissions and marketing efforts, making data-driven recommendations for improvement.
- Collaborate with internal teams to ensure a seamless transition for new residents and their families.
- Stay abreast of industry trends, regulatory changes, and competitor activities to inform strategic decision-making.
- Assist, plan, develop, organize all aspects of facility operations in conjunction with other Director-level personnel.
Requirements:
- Proven experience in healthcare marketing and admissions, preferably in a skilled nursing facility setting.
- Strong interpersonal and communication skills to build and maintain effective relationships with key stakeholders.
- Knowledge of state and federal regulations related to healthcare admissions and marketing practices.
- Ability to work independently and collaboratively in a fast-paced healthcare environment.
- Proficient in digital marketing tools, CRM systems, and Microsoft Office Suite.
- Understanding of Medicaid, Medicare, and private insurance processes.
- Flexibility to attend events and meetings outside regular business hours as needed.
- Exceptional organizational and multitasking abilities.
Physical Requirements: The facility has determined that the essential functions of this job routinely require ample strength and ability to stoop over, bend, and lift materials to successfully complete work assignments without posing a direct threat to the health or safety of the individual, including residents, co-workers, and others. Reasonable accommodation may be made for individuals with disabilities to perform the essential functions of this position.
- The minimum number of pounds determined to be appropriate to lift, with or without reasonable accommodation, is fifty pounds.
Experience:
- Skilled nursing facility: 1-2 years (Preferred)
Work Location: In person
