Director - Marketing

The incumbent in this position is responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, and Players Club. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.

ESSENTIAL FUNCTIONS:
(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
- Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service.
- Hires, motivates, evaluates and directs departmental managers and staff, ensuring team members receive the training, support, adequate guidance and necessary resources to accomplish established objectives.
- Establishes operating department standards, guidelines and objectives. Maintains other administrative processes such as budget and staffing to ensure proper planning, efficient and effective operation of assigned areas.
- Directs long and short-term planning for all functions of the marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
- Oversees and develops all property promotions and special events to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.
- Approves, implements and evaluates comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness; implements improvements based upon performance.
- Develops and monitors research and survey activities; evaluates results and related reports to improve efficiency and effectiveness of programs.
- Coordinates database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals.
- Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.
- Monitors and evaluates all reporting departments to ensure the proper planning of short and long-term strategies and achievement of established goals and objectives.
- Reviews strengths and weaknesses of all department programs to effectively implement changes, improve operations and efficiently allocate resources.
- Attend and participate in off property functions and events as assigned.
- Attend and participate in meetings, completing follow-up as assigned.
- Perform work regularly and predictably.
- Attend seminars when needed.
- Clean and sanitize work and public spaces.
- Other duties as assigned.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year for year basis)
5 to 7 years in a similar position and a Bachelor s in Business, Marketing or related field or an equivalent combination of education and/or work experience.
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc):
- Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations.
- Must successfully pass background check.
- Must successfully pass drug screening.
- Must be at least twenty-one (21) years of age.
- Prior experience in the Gaming industry strongly preferred.
- Prior experience in Tribal Gaming preferred.
KNOWLEDGE OF:
- Understanding and experience in the Northern California s regional gaming market.
- Gaming marketing functions including, but not limited to database, advertising and branding.
- Operations, services and activities of a comprehensive marketing and database programs.
- The Gaming industry, including principles and practices of a capital and operations budget.
- Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
- Pertinent federal, state, and local laws, codes, and regulations.
ABILITY TO:
- Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
- Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
- Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
- Review portfolios as required.
- Forecast changes in the economic climate and/or profits and react accordingly.
- Communicate clearly and concisely, both orally and in writing.
- Analyze marketing and promotions data.
- Be a strategic, analytical, ethical and effective motivator.
- Participate in the development and administration of goals, objectives, and procedures.
- Prepare clear and concise administrative and financial reports.
- Interpret and explain policies and procedures.
- Operate various types of office equipment.
- Establish and maintain effective working relationships with those contacted during work.
- Be flexible to work varying shifts and time schedules as needed.
- This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.