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POSITION OVERVIEW:
This role will be responsible for supporting the VP/GM, International on the coordination and implementation of our international business and retail objectives focused on the transformation of our business, across regions and channels. The goal to enhance the overall consumer experience on the Origins brand, support the acceleration of retail sales and tactics to improve our market position.
PRIMARY RESPONSIBILITIES:
Support the regions to accelerate market share gain, best-in-class consumer engagement and experience, and retail channel optimization.
• Collaborate with Global and Regional marketing leaders for development, alignment, and deployment of strategic initiatives.
o Work together to identify, understand, and conceive the biggest strategic opportunities based on insight and available intelligence.
o Collaborate and evaluate what progressive "Test and Learn" opportunities are.
o Develop specific action plan inclusive of capabilities needed to support -agreed upon strategic initiatives.
o Review action plan with all relevant stakeholders to determine responsibilities and deliverables in terms of timing.
• Assume a critical role in the development and execution of the brand strategic plan with the integration of agreed upon retail strategies.
o Establish and follow-up on aligned priorities for each region through our monthly calls.
• Collaborate, communicate, and influence all global functional teams to ensure needs of markets are understood.
• Working closely with SDVM/creative and education team to ensure the development and execution of a clear and identifiable retail experience across FSS, Department stores and Specialty Multi, and Pharma with a focus on the omni-experience.
• Project manage development and deployment of regional marketing calendars to ensure alignment, especially within the Square (China/TR/APAC) and provide the necessary support; as well as market specific programs brief management (i.e. Lunar New Year, D11, 618)
• Support the VP/GM, International with the development of various toolkits to help operationalize our strategic objectives to gain market share and enhance consumer experience (i.e. CTC Toolkit update, Mega Mushroom Promo Guidelines, Retail Acceleration toolkit)
• Work with GBP in NPL meetings to support Global team meet forecast objectives while ensuring regions are supporting their product strategies (against key launches) and paying close attention to any Guardrails in place.
• Develop process improvement that involves regions and global teams - to help streamline communication.
• Submit International briefs with the support of regional teams and project manage internally to secure deadlines are met.
• Leads follow up of all action points after international market visits and Pre-Roundtable meetings with Global team.
Commercial Analytics & Reporting:
• Analyze and synthesize market/consumer intelligence leveraging internal (BI/SAP, Corporate Marketing tools, Regional Retail Reports, and external (NPD, Beaute Research) databases and insight from regional partners (i.e., Brand rankings across categories and regions); synthesize and issue monthly.
• Collaborate with other analytics pillars (CMI, Marketing and GBP) to drive strategic recommendations for the business.
• Prepare monthly ELTA prep documentation based on monthly regional reporting.
• Set KPIs and Track performance of key launches with regional marketing leads.
Deepen International and Global Knowledge of Retail channels and Market Dynamics:
• Develop a deep knowledge for our focus regions/markets (UK, Paris, Nordics, Taiwan, Singapore, and China) either through market visits (budget dependent) but also by researching and building a strong relationship with the marketing leads in those regions/markets to better understand the business.
• Keep current in the global competitive activity as well as innovation in the retail and omni-channel arena.
• Stimulate best-practices development and circulate them across regions to be issued in bi-monthly newsletter.
• Support in the planning and execution of our bi-annual (Jan/June) pre-regional roundtable meetings.
Qualifications:
QUALIFICATIONS AND EXPERIENCE:
• University Degree, preferably in business or equivalent experience
• 7+ years retail strategy and / or retail trade marketing management experience in:
o A high transaction retail environment
o A customer experience and engagement environment
• International and multi-cultural experience
• Ability to strategize combined with strong problem solving skills
• Proven ability to lead teams (including influence leadership)
• Strong finance and analytical skills
• Ability to work in an entrepreneurial environment
• Excellent communication skills; written and oral
• Minimal travel required; budget dependent (10%)
The anticipated base salary range for this position is $117,000 to $202,100. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
POSITION OVERVIEW:
This role will be responsible for supporting the VP/GM, International on the coordination and implementation of our international business and retail objectives focused on the transformation of our business, across regions and channels. The goal to enhance the overall consumer experience on the Origins brand, support the acceleration of retail sales and tactics to improve our market position.
PRIMARY RESPONSIBILITIES:
Support the regions to accelerate market share gain, best-in-class consumer engagement and experience, and retail channel optimization.
• Collaborate with Global and Regional marketing leaders for development, alignment, and deployment of strategic initiatives.
o Work together to identify, understand, and conceive the biggest strategic opportunities based on insight and available intelligence.
o Collaborate and evaluate what progressive "Test and Learn" opportunities are.
o Develop specific action plan inclusive of capabilities needed to support -agreed upon strategic initiatives.
o Review action plan with all relevant stakeholders to determine responsibilities and deliverables in terms of timing.
• Assume a critical role in the development and execution of the brand strategic plan with the integration of agreed upon retail strategies.
o Establish and follow-up on aligned priorities for each region through our monthly calls.
• Collaborate, communicate, and influence all global functional teams to ensure needs of markets are understood.
• Working closely with SDVM/creative and education team to ensure the development and execution of a clear and identifiable retail experience across FSS, Department stores and Specialty Multi, and Pharma with a focus on the omni-experience.
• Project manage development and deployment of regional marketing calendars to ensure alignment, especially within the Square (China/TR/APAC) and provide the necessary support; as well as market specific programs brief management (i.e. Lunar New Year, D11, 618)
• Support the VP/GM, International with the development of various toolkits to help operationalize our strategic objectives to gain market share and enhance consumer experience (i.e. CTC Toolkit update, Mega Mushroom Promo Guidelines, Retail Acceleration toolkit)
• Work with GBP in NPL meetings to support Global team meet forecast objectives while ensuring regions are supporting their product strategies (against key launches) and paying close attention to any Guardrails in place.
• Develop process improvement that involves regions and global teams - to help streamline communication.
• Submit International briefs with the support of regional teams and project manage internally to secure deadlines are met.
• Leads follow up of all action points after international market visits and Pre-Roundtable meetings with Global team.
Commercial Analytics & Reporting:
• Analyze and synthesize market/consumer intelligence leveraging internal (BI/SAP, Corporate Marketing tools, Regional Retail Reports, and external (NPD, Beaute Research) databases and insight from regional partners (i.e., Brand rankings across categories and regions); synthesize and issue monthly.
• Collaborate with other analytics pillars (CMI, Marketing and GBP) to drive strategic recommendations for the business.
• Prepare monthly ELTA prep documentation based on monthly regional reporting.
• Set KPIs and Track performance of key launches with regional marketing leads.
Deepen International and Global Knowledge of Retail channels and Market Dynamics:
• Develop a deep knowledge for our focus regions/markets (UK, Paris, Nordics, Taiwan, Singapore, and China) either through market visits (budget dependent) but also by researching and building a strong relationship with the marketing leads in those regions/markets to better understand the business.
• Keep current in the global competitive activity as well as innovation in the retail and omni-channel arena.
• Stimulate best-practices development and circulate them across regions to be issued in bi-monthly newsletter.
• Support in the planning and execution of our bi-annual (Jan/June) pre-regional roundtable meetings.
Qualifications:
QUALIFICATIONS AND EXPERIENCE:
• University Degree, preferably in business or equivalent experience
• 7+ years retail strategy and / or retail trade marketing management experience in:
o A high transaction retail environment
o A customer experience and engagement environment
• International and multi-cultural experience
• Ability to strategize combined with strong problem solving skills
• Proven ability to lead teams (including influence leadership)
• Strong finance and analytical skills
• Ability to work in an entrepreneurial environment
• Excellent communication skills; written and oral
• Minimal travel required; budget dependent (10%)
The anticipated base salary range for this position is $117,000 to $202,100. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
