Director, Digital Platforms And Support (Valencia (Ca), United States)

Overview
The Director Digital Platforms and Support is the strategic lead to evolve, optimize, and create digital marketing platforms including global websites, portals and applications for the Global AB business. This includes performance metrics relating to these channels. Within downstream marketing this position will contribute to demand generation, optimization of the digital customer (both professional and consumer) experience, general development of channel performance, and brand representation across all digital channels.
What you'll do:

• Optimize global customer (professional, candidate, recipient, mentor) experience across Digital Platforms and channels.
• Measure, track and drive performance across Digital Platforms, specifically considering return on investment, demand generation, and efficiency opportunities.
• Partner with upstream marketing to define long-term digital roadmap.
• Lead team to evolve and optimize global website, portals and applications.
• Drive long-term plan for customer support of digital tool usage.
• Recommend improvements to existing sites and channels for increased effectiveness for various stakeholders.
• Drive maintenance and obsolescence planning for existing digital sites, channels, applications.
• Manage a team of digital marketers and align their activities with ongoing business needs.
• Work with staff throughout the global organization to meet business requirements.
• Evaluate, track, and report usage of the organization's websites and marketing efforts.
• Help determine scope, specs, and estimates of web, app, portal and digital marketing campaign projects.
• Engage web developers, web designers, and analytics vendors.
• Manage team workload and service request flow.
• Stay up to date on industry trends in the digital marketing space and be able to translate it to AB's Digital Roadmap
• Work on cross functional teams including IT, R&D, Project Management, Product Management, Global Sales, Regulatory, Quality, Legal, and Compliance.
• Work across group companies with Phonak, Sonova Audiological Care and Sonova.
• Project management skills
• Experience with website analytics
• Experience developing and managing digital marketing.
• Experience with Google AdWords and Microsoft Bing platforms.
• Experience leading web teams.
• Should be conversant in concepts of user personas, SEO/SEM, inbound marketing, site analytics, UX, and website flow.
• Experience with digital accessibility.
• Experience with global data privacy management.
• Other duties as assigned.

Travelling Requirement: Up to 20%
What you bring to the team:
Education

• Bachelor's Degree (and/or 10+ years of equivalent work experience) in Marketing, IT or other relevant field.

Nice to Have

• Bachelor's Degree or advanced degree

Further Education
Nice to Have

• Additional education or certifications in marketing and/or digital.

Work Experience

• Minimum 8 years experience in marketing or digital solutions areas, running large-scale project and global operations. Experience in leading cross-functional, remote teams, proven abilities to influence stakeholders across the organization.

Nice to Have

• Web and platform management.

Personal Competencies

• Strategic thinking, strong analytical and problem solving skills. Ability to drive efficiencies and create process.

Nice to Have

• Experience in vendor and service provider negotiation.

Social Competencies

• Strong interpersonal communication skills, ability to adapt communication to audience, ability to work under pressure and meet project timelines across departments.

Leadership Competencies

• Previous management experience. Strong stakeholder management. Set expectations and provide feedback to your team. Ability to manage and direct the work a team of five+ employees

Professional Competencies

• Extensive knowledge of marketing, IT and digital analytics. Must be able to work with all levels of management and peers.
• Ability to maintain professionalism among peers and communicate effectively will all levels of the organization.

Nice to Have

• Strong business acumen, including knowledge of business to business and direct to consumer med tech industries. Data privacy management.
• Experience with real-world omnichannel customer experience implementations.

Language(s)/ Level

• English/ Fluent

Nice to Have

• Additional language

IT Skills

• Excellent knowledge of computer programs including MS office, SharePoint, SAP, Agile/PLM, Adobe Suite.

Nice to Have

• Experience with CMS systems such as Adobe Experience Manager

Further Requirements
Nice to Have

• Data analytics and visual management

Our offer:

• Exciting and challenging work environment
• Comprehensive benefits package
• Training and development opportunities - we believe every employee deserves a development plan. Come, learn, and grow with us!

Don't meet all the criteria? If you're willing to go all in and learn we'd love to hear from you!
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
We thank all applicants in advance; however only individuals selected for an interview will be contacted. All applications will be kept confidential. Sonova is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Senior Manager, Human Resources.
Pay Ranges:$151,200/yr -$226,800/yr
Based on location
Health Benefits & Perks:

• Medical, dental and vision coverage*
• Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
• TeleHealth options
• 401k plan with company match*
• Company paid life/ad&d insurance
  • Additional supplemental life/ad&d coverage available
• Short/Long-Term Disability coverage (STD/LTD)
  • STD LTD Buy-ups available
• Accident/Hospital Indemnity coverage
• Legal/ID Theft Assistance
• PTO & paid holidays*
• Employee Assistance Program

*Plan rules/offerings dependent upon group Company/location.
Sonova is an equal opportunity employer
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.