AddressAltice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We’re building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve.
Job Summary
As the Director of Digital Operations Acquisition, you will lead the strategy, implementation, and operations of the digital acquisition sales platform. You will focus on the delivery of offer releases, improving shopper-to-order conversion, and rely on data to make strategic decisions.
Responsibilities
- Digital Strategy Development: Develop and implement a comprehensive digital strategy for the acquisition ecommerce flow, aligning with organizational goals and offer releases. Collaboration with cross-functional teams is critical.
- Conversion Rate Optimization: Lead efforts to optimize the shopper-to-order conversion rate, leveraging data insights and testing.
- Improve process automation: identify, evaluate, and implement process automation solutions to streamline the digital workflows and enhance efficiency in the operations. Collaborate with IT and other departments to reduce fallout and integrate automation improvements.
- Customer journey: Develop and implement strategies to enhance the customer journey, focusing on critical touchpoints. Work closely with digital peers and marketing teams to ensure a thought-out and continuous journey for customers.
- Platform availability: Ensure the availability and reliability of the ecommerce buy flow, collaborating with technical and sales teams to minimize downtime and address issues promptly.
- Retargeting Efforts: oversee retargeting efforts to convert potential customers who have abandoned the digital platforms but did not complete the purchase through email and text tactics. Work closely with the marketing team to develop and implement strategies.
- Communication to Senior Leadership: Provide regular updates to senior leadership team on the performance of digital strategies, highlighting achievements and proposed solutions through presentations and insights utilizing data-driven decision-making.
- Team support: lead a team of managers to provide support to ecommerce agents, fostering a positive and collaborative working environment. Provide all necessary materials to ensure the success of the digital sales team.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field (Masters preferred)
- Telecommunication Experience Preferred
- Proven experience (8+ years) in digital sales with a strong focus on automation, process optimization, and customer satisfaction
- Previous experience in a leadership or management role, with a track record of delivering tangible results in digital sales yield improvement
- Expertise in online sales, ticketing platforms, and understanding of the lower ecommerce funnel
- Comprehension of entire digital journey and holistic view of ecommerce
- Excellent communication, negotiation, and problem-solving abilities
- Demonstrated ability to lead cross-functional teams and fosters collaborations
- Proven experience in enhancing customer satisfaction through process improvement
- Passionate about innovation, continuous improvement, and leveraging technology to drive business success
- Proactive and adaptable to fast-paced and dynamic environment
Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in (New York) is $141,372.00 - $232,254.00 / year. The starting pay rate/range at time of hire for this position in (New York) is $141,372.00 - $232,254.00 / year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.
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