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Form of workJoin Axon and be a Force for Good.
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
We are looking for a Director, Content Marketing to join our Global Product and Partner Marketing Team. As an experienced content director, you're a versatile collaborator who can build Axon's Content Marketing strategy and goals. In this role, you will be responsible for building a holistic Content Marketing strategy, telling stories that resonate with Axon's core audiences, co-creating thought leadership content, and project managing the publication and promotion of a wide variety of content. This role needs you to have excellent writing skills, a knack for finding the story, and strong organizational skills to keep projects moving.
Our ideal Director, Content Marketing will be a "Player-Coach" personality as well as a go-to, reliable contributor who can work cross-functionally to translate in-depth product information into compelling internal and external content. Your Content Marketing strategies and projects will be read, watched or experienced by hundreds and thousands of people across multiple industries and geographies, including law enforcement, enterprise organizations, and attorneys. As more customers adopt Axon's life-saving technologies, you'll have a direct impact on making communities safer around the world.
What You'll Do
Location: Remotely from United States
Reports to: Senior Director, Global Product & Partner Marketing
What You Bring
Benefits that Benefit You
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 133,000 in the lowest geographic market and USD 238,000 in the highest geographic market. The on target earnings range for this role is between USD 168,000 in the lowest geographic market and USD 300,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits (http://www.axon.com/careers/benefits).
Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com . Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
We are looking for a Director, Content Marketing to join our Global Product and Partner Marketing Team. As an experienced content director, you're a versatile collaborator who can build Axon's Content Marketing strategy and goals. In this role, you will be responsible for building a holistic Content Marketing strategy, telling stories that resonate with Axon's core audiences, co-creating thought leadership content, and project managing the publication and promotion of a wide variety of content. This role needs you to have excellent writing skills, a knack for finding the story, and strong organizational skills to keep projects moving.
Our ideal Director, Content Marketing will be a "Player-Coach" personality as well as a go-to, reliable contributor who can work cross-functionally to translate in-depth product information into compelling internal and external content. Your Content Marketing strategies and projects will be read, watched or experienced by hundreds and thousands of people across multiple industries and geographies, including law enforcement, enterprise organizations, and attorneys. As more customers adopt Axon's life-saving technologies, you'll have a direct impact on making communities safer around the world.
What You'll Do
Location: Remotely from United States
Reports to: Senior Director, Global Product & Partner Marketing
- Build foundational Content Marketing strategies for Axon that include SEO, thought leadership, and product content, and so much more. You will need to LOVE writing and all things Content Marketing to be successful at this job.
- Create or support the creation of a wide variety of content that introduces Axon to new people, organizations and markets. Some content should aim to build brand awareness and trust, and other projects should focus on producing new leads.
- Develop the content success measurement system and report to the rest of the organization how Axon's Content Marketing is performing, what pieces of content perform the best, and where we need to pivot to increase performance.
- Develop or adapt marketing materials for specific public safety customers, working with product teams to understand the technology, sales and segment marketers to understand the customer, and marketing project managers to assist with internal execution
- Support product marketing team with content such as product and solution-based blog content, slide presentations, product cards and 1-pagers, and prepare detailed creative briefs for handoffs to other teams for finalization
- Project management: Collaborate cross-functionally in Monday.com and Slack to give full visibility and provide regular updates to ensure content ideas are fresh, drafts are reviewed, and final versions are both published and promoted.
- Lead Content Marketing and campaign strategy efforts by knowing the product and customer nuances, and thinking critically to adapt plans and narratives to various segments that drive sales pipeline
- Have a holistic view of Content Marketing strategy - blogs, reports, white papers, videos, presentations, events, and more. Build a content strategy that addresses all levels of the marketing & sales funnel.
- Build and lead a high-performing Content Marketing team, providing guidance, mentorship, and career development opportunities to junior team members
- Seek opportunities for improvement and suggest new approaches or ideas for reaching customers
- Work closely with growth and global marketers to ensure alignment and effective execution of short- and long-term visions
What You Bring
- 7+ years of marketing experience, preferably in Content Marketing
- Proven track record of successfully executing large-scale Content Marketing strategies in B2B organizations
- Exceptional leadership skills with ability to influence cross-functional stakeholders and drive successful outcomes
- Familiarity with public safety and ability to make complex information simple for customers
- Outstanding writing and communications skills, and ability to adjust content based on insights and feedback
- Working knowledge of a broad set of marketing channels to help influence campaign strategy and tactics
- Proven ability to manage successful business relationships, and equally comfortable giving high fives and tough love
- Self-starter personality and comfort with ambiguity
- Resourceful and scrappy, with an ability to deliver outsized results with the resources available
- Bachelor's in Marketing, Communications, English or related field
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 133,000 in the lowest geographic market and USD 238,000 in the highest geographic market. The on target earnings range for this role is between USD 168,000 in the lowest geographic market and USD 300,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits (http://www.axon.com/careers/benefits).
Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com . Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
