Digital Supervisor, Performance Strategy (Genesis)

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

 

Named "Most Innovative Agency" by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald's (to name a few...).

 

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.

Are you interested in automotive? Do you like working with the latest technology providers, top websites and have strong digital background? Do you enjoy working with data to solve real-world business challenges in a rapidly evolving digital ecosystem?

If yes, then look no further and join a fun and engaging team where you will help build strategic media plans that deliver performance outcomes! Work with a variety of cross-discipline teams in all phases of the planning process, including research, creation, implementation, and stewardship of media plans and strategies.

The Supervisor actively contributes to the strategic development, creation, execution and stewardship of client campaigns and associated deliverables on the Genesis In-Market Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, as well as strategic measurement insights / performance analysis. They will work directly with the team's Directors to lead day-to-day campaign management and optimizations and helps to guide and mentor other team members. They are a steward of information and a resource to help identify insights that inform strategic direction.

Strategic Development

• Create and maintain strategic client digital media plans (working collaboratively with multiple groups both internally and externally)
• Develop an intimate knowledge of the client's brand and product details, KPIs, etc.
• Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting to ensure the client is reaching the target audience and other actionable business insights (comScore, IIHS Polk, Mintel, Nielsen, eMarketer, etc.)
• Support the maintenance of media plans with a lens on improving performance
• Lead and participate in collaborative team brainstorms for strategic planning initiatives
• Support team in creating media-specific documentation, such as Request for Proposals (RFPs), media plans, objectives and strategies decks, and other related information
• Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors

Stewardship & Responsibilities

• Steward all aspects of planning and execution of campaigns with a keen eye for detail and accuracy
• Manage tactical components of client media campaigns, such as flowcharts, spreadsheets, deck updates, data pulls, reporting, and budget summaries
• Take ownership of projects and work independently to create strategic decisions that drive results
• Work closely with and learn from Social, Search, Programmatic, Analytics, Ad Operations and Brand / Lifestyle teams; support day-to-day communication
• Ensure that deadlines are met, including managing expectations internally and client expectations
• Manage accurate monthly budgets across multiple channels and teams
• Maintain proper documentation so information can be easily retrieved
• Provide oversight, guidance and mentorship of Strategist and Associate to ensure polished deliverables
• Represent Canvas Worldwide professionally with clients and industry

Qualifications & Skills

• Bachelor's degree preferred, concentration in business, marketing or advertising a major plus
• 3+ years of experience in Media Strategy or Planning and / or Media Investment, with a focus on digital channels; agency experience strongly preferred
• Technical Skills including but not limited to: High level proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint). Knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data. Competency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
• Excellent written and verbal communication skills, including ability to maintain strong internal, external and client relationships, communicating to internal managers, vendors, partner agencies, and clients
• Strong presentation skills
• Proven experience driving projects and campaigns from start to finish
• Superb organizational and analytical skills; ability to ensure strong attention to detail with high level of accuracy and precision
• Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared

Yearly Compensation Salary Range - $85,000 - $95,000

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.

Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring