Digital Marketing Specialist (Part-Time)

Job Description:

Position Overview:We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team on a part-time basis. The ideal candidate will have expertise in SEO, Google Ads, and Facebook Ads to enhance our online presence and drive targeted traffic to our platforms.

Responsibilities:

Search Engine Optimization (SEO):Conduct keyword research to identify opportunities for website optimization.
Implement on-page and off-page SEO strategies to improve organic search rankings.
Regularly monitor and report on SEO performance using analytics tools.

Google Ads Management:Develop and manage Google Ads campaigns to drive relevant traffic and conversions.
Conduct keyword analysis and optimize ad copy for maximum effectiveness.
Monitor and adjust bidding strategies to achieve desired ROI.

Facebook Ads Management:Create and manage targeted Facebook Ads campaigns to reach specific audiences.
Design compelling ad creatives and copy to engage users and drive conversions.
Analyze campaign performance and make data-driven adjustments.

Analytics and Reporting:Utilize analytics tools to track and measure the performance of Digital Marketing efforts.
Prepare regular reports summarizing key metrics and providing actionable insights.

Collaboration:Coordinate with cross-functional teams to align Digital Marketing strategies with overall business goals.
Communicate effectively with team members and stakeholders to ensure a cohesive approach to Digital Marketing.

Qualifications:

• Proven experience in SEO, Google Ads, and Facebook Ads management.
• Familiarity with SEO tools such as Google Analytics, SEMrush, or similar platforms.
• Proficiency in creating and optimizing Google Ads and Facebook Ads campaigns.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and meet deadlines.

Requirements:

• Minimum of 2 years of experience in Digital Marketing.
• Demonstrated success in managing SEO, Google Ads, and Facebook Ads campaigns.
• Relevant certifications (e.g., Google Ads Certification, Facebook Blueprint Certification) are a plus.
• Flexible schedule for part-time hours, with availability for team meetings.

Compensation:

• $20 per hour

How to Apply:Interested candidates should submit their resume, a cover letter outlining their relevant experience, and any certifications

Note: This job description is a general guideline and may be subject to change based on the evolving needs of the organization.

Job Type: Full-time

Pay: $20.00 per hour

Expected hours: 20 per week

Benefits:

• Flexible schedule
• Paid time off
• Retirement plan

Schedule:

• 4 hour shift
• Monday to Friday

Experience:

• Google Ads: 1 year (Required)

Work Location: Remote