Digital Marketing Specialist - Advanced

We are Outreach Media Group, part of Outreach, Inc., the largest church communication company in the world. We specialize in designing, producing, and marketing transformative products aimed at aiding church leaders worldwide.

We’re on the hunt for an individual who is curious, humble, resilient, resourceful, and intrinsically motivated. Your core mission? To orchestrate cutting-edge marketing campaigns that convert, acting as a catalyst to grow recurring revenue while equipping church leaders with superior tools.

As a Digital Marketing Specialist - Advanced (remote or hybrid), you'll Join a team of brilliant marketers, devoted to each other and the mission. From crafting compelling content to optimizing strategic funnels—you’ll play a crucial role in propelling our mission to empower church leaders. If your passion is sparked by innovation, resilience, and the crafting and honing of dynamic marketing strategies, we are eager to meet you!

YOUR BENEFITS:
We believe our team members are our greatest asset and so we invest in them and our culture. Our employee benefits options are constantly growing, and currently include:

• 2-week Vacation, 9 Paid Holidays, 1 Paid Personal Day
• Comprehensive HSA Medical Insurance
• Dental and Vision Insurance
• Company-paid Life Insurance
• Short-term and Long-term Disability
• 401K Retirement Plan with company match
• Employee Assistance Programs (EAP)
• Free Adventure Equipment Check-out Program
• Sick Leave & Volunteer Day
• Paid Parental Leave
• Vacation Buy-Up of 26 or 52 hrs/yr

ESSENTIAL DUTIES:

• Building integrated marketing funnels within our current tech stack (Various Paid Ad Channels, Unbounce, Maropost Marketing Platform, Stripe, Google Tag Manager, Google Analytics, Shopify, Wordpress, etc.) to increase subscription revenue
• Working with a small team (5) to map out comprehensive marketing campaigns
• Dreaming up innovative AI-powered automations that deliver top-performing personalization and variety to our users
• Writing compelling copy for display ads, landing pages, and emails
• Designing quality ad creatives that incorporate product branding and messaging
• Creating beautiful landing pages by developing the look/feel, writing the content, and building out the interfaces. You’ll publish pages that are optimized to generate leads & payments.
• Engineering complex email funnels that deliver sales. You’ll map out dynamic responses to segmented audiences and wire everything together in our marketing automation software.
• Optimizing through A/B testing on (nearly) everything you publish to maximize conversion
• Reporting relevant campaign data in a way that drives better/new behaviors

• Supports company culture by a commitment to the Mission, Vision, and Core Values of Outreach, Inc.
• The role is permanent, full-time.
• The Outreach office is located in Colorado Springs, CO, but you can be elsewhere, as long as there are at least 6 hours cross over with Mountain Standard Time, between 8 AM and 5 PM local time.
• You must have strong copywriting, creative design, and analytical skills
• You are proficient in G Suite by Google (Google Docs, Google Sheets, etc)
• You’re a team player, you can interact well in person and communicate efficiently via direct message apps
• You’ve worked extensively with more than one email marketing application (ex: Mailchimp, Aweber, Marketo, ConvertKit, ActiveCampaign)
• You’ve built landing pages with more than one application (ex: HTML by hand, WordPress, Unbounce, LeadPages, Hubspot, GetResponse)
• You can demonstrate a small portfolio of ad creative and copywriting examples

EDUCATION & EXPERIENCE:

• 5+ years of experience marketing a product catalog of over 1MM
• 3+ years of experience writing marketing copy
• 3+ years of experience creating landing pages
• 3+ years of experience engineering email marketing campaigns

WORKING ENVIRONMENT:

• All meetings are video meetings, requiring visual and audio interaction (we use Google Meet with live captioning for those with hearing loss).
• We give you great equipment to work with (Mac laptop plus required software & peripherals)
• Must be eligible to work in the USA.