Digital Product Marketing Specialist

Year Round
AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE
Alterra Mountain Company is a family of 17 iconic year-round resorts, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.
Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world's most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery.
A career with Alterra Mountain Company is more than what you do today; it's being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone.
BESIDES WORKING SOMEWHERE AWESOME, WHAT'S IN IT FOR YOU?

• Free Ikon Pass for all eligible employees, with additional free skiing + riding privileges across the family of Alterra Mountain Company resorts for all eligible employees and their dependents
• Discounted skiing + riding for friends and family of eligible employees across the family of Alterra Mountain Company Resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to rest, relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Flexible/hybrid workplace policy empowering employees to work from home while encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver's RiNo Art District neighborhood

For information on Alterra Mountain Company's Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at www.alterramtnco.com/social-responsibility. Among other resources, Alterra has Employee Resource Groups to support the BIPOC (Black, Indigenous, and people of color), disability, LGBTQIA2S+, and women communities within our workforce.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.
POSITION SUMMARY
The Digital Product Specialist is responsible for contributing to the profitable, rapid, and sustainable growth of Alterra Mountain Company's digital marketing channels. The ADPM will have accountability for the growth, maintenance and management of key Alterra Mountain Company digital properties and experiences, with a focus on customer experience, marketplace strategy, and analysis during the customer's consideration and purchase phases.
ESSENTIAL DUTIES
General Responsibilities

• Serve as subject matter expert for destinations CMSs features and functionality
• Listen to destination needs and recommend CMS feature for all Alterra destinations' websites to manager
• Possess a fundamental understanding of end-to-end customer experience, along with a basic understanding of system integrations and dependencies to implement scalable solutions
• Develop tactics that enhance customer experience leveraging customer feedback, online trends, benchmarking, marketing/brand activities, click/usage data and tech advancements
• Translate business requirements into user stories for the design and/or development teams to implement
• Author business requirements and partner with execution teams to deliver projects
• Assist in pre-release User Acceptance Testing (UAT)
• Define and refine web strategy across all focus areas, looking for continuous improvement of the user experience.
• Works with user experience, design, and technology partners/teams to envision products that are usable and can be socialized and concept tested with resort teams
• Works with the rest of the product team to socialize product vision, strategy, roadmap and key initiatives with stakeholders and teams.
• Prioritize ADA requirements and implementation strategy.
• Possesses forward-thinking and consistently explores emerging digital trends
• Other duties as assigned

REQUIRED QUALIFICATIONS

• 2-4 years of digital marketing product management experience
• Proven experience working with multi-departmental teams in creating and delivering online services and features
• Ability to maintain, prioritize, and sequence the product backlog based on business value or ROI.
• Proven ability to apply an analytical and data-driven approach to solving complex problems, building business cases, and justifying projects.
• Ability to solve complex problems and develop solutions and communicate across all levels of the organization effectively.
• Excellent organizational, time management and prioritization skills, with the ability to manage multiple projects with competing priorities.
• Excellent verbal and written communication and interpersonal skills, with the ability to work collaboratively and build and maintain effective relationships with internal team members and other stakeholders and partners.
• Ability to work independently, as well as collaboratively in a team environment.
• Availability for very rare work outside normal business hours, including evenings and weekends.

EDUCATION REQUIREMENTS

• College degree in communications, marketing, psychology, or analytics preferred

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Alterra Mtn Co Shared Services Inc.'s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.
Denver area base salary range: $57,000-$84,000 per year
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.
WORKING CONDITIONS
Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.
Hazardous Materials/Noise: The noise level in the work place is usually moderate.
This job description is not an exhaustive list of all functions and responsibilities that an employee may be required to perform in this position. Alterra Mtn Co Shared Services Inc. and its affiliates reserve the right to modify, increase, decrease, suspend, and or eliminate any of the essential duties and/or the position in its entirety.
This job description is not an express or implied contract, guarantee, promise, or covenant of employment for any set term or duration, or for termination only for cause.
Employment with Alterra Mtn Co Shared Services Inc. or any of its affiliates is "at will" meaning either party may terminate the employment relationship at any time with or without cause and with or without notice.
This position is located in Colorado, and the work is primarily in Denver, CO and, as such, employment in this position is subject to the labor and employment laws of the state of Colorado.
Application Deadline: Recruiting timelines vary by position, however, all Alterra Mtn Co Shared Services Inc. positions accept applications for a minimum of 5 business days from the posting date listed above. This position is open and still accepting applications.
Alterra Mtn Co Shared Services Inc. and its affiliates are equal opportunity employers and maintain drug-free workplaces. All employees and candidates are reminded that Alterra Mtn Co Shared Services Inc. and its affiliates adhere to all applicable labor and employment laws, and State, County, and City-specific labor and employment regulations, where applicable.