Address
Form of workUniversity of Colorado Anschutz Medical Campus
Department: Office of Communications
Job Title: Digital Communications Specialist
Position #00755733 - Requisition #32936
Job Summary:
Reporting to the Director of Digital Communications, the Digital Communications Specialist is responsible for managing, supporting and implementing web and email engagement strategies in support of university marketing and communications efforts. The Digital Communications Specialist plays a pivotal role in amplifying the University's voice and reputation online. This position is expected to take on complex web projects with a high level of autonomy and will be responsible for the active maintenance, optimization, and user support of a select set of websites within the University's content management systems, Sitefinity and HubSpot. The Digital Communications Specialist is responsible for maintaining our various platforms, building engaging and responsive landing pages, managing content in partnership with key content owners to enhance user friendliness, accessibility and effectiveness. This position will also drive brand recognition and engagement by building email lists, designing compelling email content, and deploying effective automation strategies using our suite of electronic communications tools, such as the Salesforce CRM, Marketing Cloud, Cvent
Beyond technical expertise, you'll be a trusted advisor, offering digital insights and support while championing collaboration. Your understanding of how web and email tools integrate with the University's broader marketing and communications strategy will be invaluable.
Key Responsibilities:
- Website Management
- Email Marketing
- Search Engine Marketing
- Other Digital Communications
Work Location:
Hybrid - this role is eligible for a hybrid schedule of 2-3 days per week on campus and as needed for in-person meetings (Aurora, CO).
Why Join Us:
Reporting to the Director of Digital Communications, the Digital Communications Specialist is responsible for managing, supporting and implementing web and email engagement strategies in support of university marketing and communications efforts. The Digital Communications Specialist plays a pivotal role in amplifying the University's voice and reputation online. This position is expected to take on complex web projects with a high level of autonomy and will be responsible for the active maintenance, optimization, and user support of a select set of websites within the University's content management systems, Sitefinity and HubSpot. The Digital Communications Specialist is responsible for maintaining our various platforms, building engaging and responsive landing pages, managing content in partnership with key content owners to enhance user friendliness, accessibility and effectiveness. This position will also drive brand recognition and engagement by building email lists, designing compelling email content, and deploying effective automation strategies using our suite of electronic communications tools, such as the Salesforce CRM, Marketing Cloud, Cvent
Beyond technical expertise, you'll be a trusted advisor, offering digital insights and support while championing collaboration. Your understanding of how web and email tools integrate with the University's broader marketing and communications strategy will be invaluable.
The University of Colorado offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off - vacation, sick, and holidays and more. To see what benefits are available, please visit: https://www.cu.edu/employee-services/benefits-wellness.
Diversity and Equity:
The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ community and all veterans. The University of Colorado is committed to diversity and equality in education and employment.
Qualifications:
Minimum Qualifications:
- Bachelor's degree in communications, marketing, fine arts, computer science or related field or equivalent professional experience
- 2 years of experience in a Digital Communications role
Applicants must meet minimum qualifications at the time of hire.
Preferred Qualifications:
- 3-5 years of professional experience
- Experience with digital asset management systems
- Fluency in a variety of design tools, such as Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Microsoft Office applications, PowerPoint, or other related programs
- Experience with UX/UI
Knowledge, Skills and Abilities:
- Proficient in content management systems (CMS) and email marketing platforms
- Experience with event registration/management applications and relationship management (CRM) tools
- Proficient in coding languages such as HTML, CSS, and more
- Familiarity with SEO principles and basic web analytics tools, like Google Analytics
- Excellent organizational and time management skills
- Ability to work independently and as part of a team
- Experience working in digital marketing and providing analysis of outcomes as well as recommendations for continual improvement
- Excellent written and verbal communication skills
- Experience effectively setting priorities, achieving goals and measuring results
- Ability to generate ideas and coordinate execution of these ideas
- Meticulous attention to detail and commitment to seeing projects to successful completion and passion for learning and staying ahead of the curve in the digital landscape
How to Apply:
For full consideration, please submit the following document(s):
1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position
2. Curriculum vitae / Resume
3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address
Questions should be directed to: Nicole Lawrence, nicole.lawrence@cuanschutz.edu
Screening of Applications Begins:
Applications will be accepted until finalists are identified.
Anticipated Pay Range:
The starting salary range (or hiring range) for this position has been established as $54,254-$65,000.
The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.
Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.
Total Compensation Calculator: http://www.cu.edu/node/153125
ADA Statement:
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.
Background Check Statement:
The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Vaccination Statement:
CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.
