Digital Marketing Specialist

Primary Function

The primary function of this position will serve our customers, both internal and external, by assisting with the growth of the organization through effective customer engagement.

We believe that exceptional customer service is best shown by:

• An appreciation of the role our customers play in our success
• An empathy towards the challenges our customers face
• Always being friendly, patient, and polite
• An offer of assistance when concerns are expressed
• Giving our full attention, with knowledge of our services and products
• Aiding in the resolution of customer matters by asking the right questions

Duties/Responsibilities

Digital Marketing:

· Build and execute organic and paid social media campaigns, including but not limited to:

o Facebook

o Instagram

o Twitter

o LinkedIn

o Google

o YouTube

· Development and integration of videos into social media marketing campaigns.

· Development of all marketing assets required for digital channels.

· Coordinate Digital Marketing and SEM to align with My Crosby’s Rewards plans and the additional promotional plans of the Category Managers, Director of Food Service and Franchise Foods Manager.

· Maintain and keep current Crosby’s website (WordPress platform), regularly monitoring best practices.

· Assist with social media recruitment of successful Reid Companies associates on respective platforms.

· Maintain and update Reid Petroleum website.

Creative/Visual:

· Assist, when necessary, with development and management of electronic customer experience advertising, including but not limited to menu boards, dispenser advertising and in-store radio with support and collaboration from Category Manager(s) and Marketing Team.

· Assist, when necessary, with maintenance of product images on Crosby’s app and website.

· Creation of all digital signage for the recruitment of successful Crosby’s Associates.

Communication/Messaging:

· Engage customers and manage how they interact with Reid Companies across social media platforms.

· Work in collaboration with the Director of Marketing, Marketing & Communications, and any ad agency relationships to communicate a consistent message across all channels (print, radio, digital, social).

Management/Collaboration:

· Analyze social media activities and their impact on business results.

· Report on progress against goals and relevant social marketing metrics to management.

· Develop social media campaign calendar to foster consistent cross-channel and cross-department consistency with messaging and initiatives.

· Forecast monthly for paid cross-channel social media campaigns based on marketing and merchandising strategy and initiatives.

· Coordinate, collaborate and build relationships with vendor social marketing teams to integrate with national and regional brand campaigns.

· Collaborate with Crosby’s Store Operations, Merchandising, Marketing and Fuel Sales Teams and monitor guest/survey feedback, while leveraging knowledge, competitive insights, and industry trends to consistently advocate for the best possible guest experience.

· Facilitate shared culture between Reid Companies and its consumer bases, sharing opportunities for cultivation with management.

· Stay current and informed on industry trends through trade magazines, attending seminars, and conferences.

Minimum Qualifications

· Bachelor’s degree or equivalent experience in a Marketing/Communications related field.

· Committed to the Values of Honesty, Trusting Relationships, Focus on Customer, Team Spirit, Cost Consciousness and Entrepreneurialism

· Knowledge of computer technology including the Microsoft Suite, Adobe Photoshop, Adobe Illustrator and InDesign

· Excellent written, oral, and interpersonal communication skills