Address
Form of workThe estimated hourly rate for this position is $28.85-36.05 per hour.
Responsibilities Include:
Design, execute and maintain ROI focused targeted ad campaigns driving online traffic to the company website utilizing paid search, display advertising, streaming television, programmatic, etc. Runs the day to day for online brand and product campaigns to raise brand awareness and meet production goals.
Analyze campaign performance by source and geography, provide recommendations to enhance optimization based on results and business needs, and implement necessary changes once approved. Make recommendations on new marketing sources and geographies to test based on research.
Continuously optimize campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
Actively measure and execute A/B split testing to ensure optimal campaign performance.
Maintain knowledge of industry trends as they relate to digital paid media space. Advanced understanding of Programmatic and SEM industry and the PPC advertising model.
Certifications: Google Certified (Ads, Analytics, etc.) preferred
