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Form of workJob Description
With over 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the marine, automotive, and renewable energy manufacturing industries. Sika has offices in over 100 countries with over 300 manufacturing facilities and more than 33,500 employees worldwide. With annual sales of 11.5+ billion dollars in 2022, our commitment to quality, innovation, and the environment as well as putting our customer’s needs first, encompasses why Sika is the global leader in our industries.
Job Description- CREATIVE DESIGN – Assist with creative design in the production of marketing collateral, such as ads, catalogs, tradeshow graphics, brochures, promo items, etc., using the Adobe Creative Suite. Provide general support on special promotions, such as direct mailings, tradeshows, customer receptions, seminars, etc. Act as a general resource for promotion related issues and questions. Form and maintain relationships with outside vendors to execute the above.
- PHOTOGRAPHY/VIDEOGRAPHY – Work with sales personnel to coordinate jobsite photography and/or videography for the business. Provide taping and photography assistance internally as needed. Obtain all legal releases and permissions needed to utilize the images.
- COMMUNICATION STRATEGY – Work with Concrete marketing team as well as the Decorative Concrete Team to fulfill and implement our communication and marketing strategy.
- BRANDING - Work to maintain consistent brand identity which aligns with global organization and uphold these high standards even in difficult situations. Communicate proper guidelines to the rest of the team.
- TECHNICAL/CREATIVE WRITING – Take the lead on developing all literature and website content that is both technical and creative to draw the reader in. Responsible to work with product managers and sales team to understand products as well as customer needs. Work with Director of Marketing to develop the “sales pitch” and message appropriate for target audience.
- TRADESHOWS/ASSOCIATION EVENTS– Assist the business with tradeshows and other events including developing themes/ideas for shows, coordinating personnel/graphics, booth/promotional items, etc. Help manage costs and determine ROI.
- DIGITAL MARKETING – Function as a liaison between the Sales Team & Product Marketing Managers to help promote the business through digital channels such as website properties, Facebook, Twitter, Linkedin, YouTube, Webinars, etc.
- SALES SUPPORT– Attend Regional Sales Meetings as necessary to better support the sales personnel. Make presentations and offer training on all new initiatives. Support the sales force on special projects such as seminars, promotional items, etc. by developing marketing collateral and providing creative input.
- INBOUND LEADS – Work with the Digital Marketing team to help filter and respond to inbound inquiries through various digital channels as well as trade events and webinars. Provide regular reports on the open/close status, successful conversion, sales opportunities and overall adherence to Sika’s Lead Management Process. Respond in a timely manner through Salesforce to customer leads that come through the website. Work with the appropriate Concrete personnel to ensure lead is processed correctly.
- LEAD STRATEGIC MARKETING ACTIVITIES – Utilize all above marketing functions to promote and improve company’s position in strategic areas (3D printing, Fibers, color, etc.). Manage initial product launch activities under the direction of department manager.
- Adobe Creative Suite experience a plus or the ability and interest to learn
- Experienced in Digital Asset Management/ Content Management Systems (WordPress, Squarespace,etc.)
- Salesforce and Pardot experience or the ability and interest to learn
- Adobe Experience Manager (AEM) preferred
- Combination Photography / Videography and post-production skills (Final Cut Pro or Adobe Premier experience preferred)
- BA degree (Bachelor’s degree in Engineering, Architecture, Communications, Marketing or related field)
- Experience within the Construction industry a plus
- General knowledge of the Concrete product line and the technical requirements for those products a plus
- Strong customer focus required
- High level of ALL communication skills
- Excellent organization and interpersonal skills.
- Willingness to travel 15%-25%
Additional Information
Competitive Benefits: Health Insurance, 401k with company match, year-end profit-sharing bonus, paid time off, and paid holidays.
Meaningful Work: Sika products enhance our surroundings and the work every employee completes helps positively impact daily lives by making our world stronger, more durable, and more reliable – every day.
Company Culture: Sika centers work culture around entrepreneurship where individuals have the power to make decisions, learn from mistakes, and define their career.
Community Involvement: Sika takes active roles in our community and aims to support volunteer work and charitable endeavors across the United States through rebuilding and giving back.
Sustainability Initiatives: Sika is committed to sustainable development, reducing environmental impacts, and assuming social responsibility. The company supports energy efficient projects and implements numerous measures aimed to boost economic, social, and ecological sustainability.
Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.
